What $10M–$100M in revenue means for General Manager pay
Nonprofits with $10M to $100M in annual revenue are large institutions with sizable staff, multiple programs, and formal governance. A General Manager here oversees substantial operations, and compensation sits well above the sector median.
Across all nonprofit general managers nationally, the median is $176,312. At organizations with $10M to $100M in revenue, general managers earn about $107,427 more than that.
General Manager pay across organization sizes
How median General Manager compensation scales with nonprofit revenue. Each size band is its own benchmark.
| Org revenue | 25th | Median | 75th | 90th | Records |
|---|---|---|---|---|---|
| Under $1M | $19,015 | $43,836 | $71,990 | $104,322 | 355 |
| $1M–$10M | $117,826 | $160,308 | $220,150 | $284,584 | 1,235 |
| $10M–$100M | $197,170 | $283,739 | $369,292 | $484,291 | 749 |
| $100M–$500M | $287,735 | $423,748 | $570,702 | $650,061 | 53 |
Frequently asked questions
- How much does a nonprofit General Manager at $10M–$100M organizations make?
- The median total compensation is $283,739, based on 749 IRS Form 990 filings from nonprofits with $10M to $100M in annual revenue. The middle range runs from $197,170 to $369,292.
- Why does organization size affect General Manager pay so much?
- Larger nonprofits handle bigger budgets, larger teams, and more complex operations, so the General Manager role scales with them. Comparing pay within the same revenue band, rather than across all sizes, gives a far more accurate benchmark.
- What is the full pay range for a General Manager at $10M–$100M organizations?
- The 25th percentile is $197,170, the median is $283,739, the 75th is $369,292, and the 90th percentile reaches $484,291. Where a specific role lands depends on region, tenure, and how complex the organization is.
- How does this compare to the national General Manager median?
- The national median across all nonprofit sizes is $176,312. Filtering to organizations with $10M to $100M in revenue isolates the size effect, which is one of the strongest drivers of nonprofit compensation.