THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.
Executive compensation, broken down
Form 990 · Schedule J · 9 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $431k
- Bonus
- $106k
- Other
- $834
- Benefits
- $2k
- Base
- $247k
- Bonus
- $50k
- Other
- $834
- Benefits
- $12k
- Base
- $226k
- Bonus
- $50k
- Other
- $3k
- Benefits
- $13k
- Base
- $198k
- Bonus
- $50k
- Other
- $903
- Benefits
- $19k
- Base
- $178k
- Bonus
- $30k
- Other
- $483
- Benefits
- $19k
- Base
- $165k
- Bonus
- $25k
- Other
- $315
- Benefits
- $18k
- Base
- $173k
- Bonus
- $8k
- Other
- $1k
- Benefits
- $2k
- Base
- $132k
- Bonus
- $33k
- Other
- $210
- Benefits
- $12k
- Base
- $155k
- Bonus
- —
- Other
- $476
- Benefits
- $1k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Board Member/pres & CEO Above 90th percentile | $431k | $106k | $834 | $2k | $551k $596k |
Chief Research Officer Key Employee 75th to 90th percentile | $247k | $50k | $834 | $12k | $319k $345k |
Chief Growth Officer Key Employee 75th to 90th percentile | $226k | $50k | $3k | $13k | $300k $324k |
CFO Above 90th percentile | $198k | $50k | $903 | $19k | $275k $297k |
Svp, Events Program Produc Senior Vice President Median to 75th percentile | $178k | $30k | $483 | $19k | $234k $253k |
Vp, Marketing Vice President 75th to 90th percentile | $165k | $25k | $315 | $18k | $214k $231k |
Vp, Research Vice President 75th to 90th percentile | $173k | $8k | $1k | $2k | $189k $204k |
Vp, Membership Vice President 75th to 90th percentile | $132k | $33k | $210 | $12k | $182k $197k |
Managing Director Highest Compensated Employee 25th percentile to median | $155k | — | $476 | $1k | $161k $174k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 19 unpaid individuals.
Up 7%
from 2023
From $514k in 2023 to $551k in 2024.
Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 7% from 2023 to 2024, while revenue fell 5%.
- Key Employee pay held roughly steady from 2023 to 2024.
- Chief Financial Officer pay rose 6% from 2023 to 2024.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Revenue and expenses over time
ADVERTISING RESEARCH FOUNDATION INC reported revenue and expenses across 2 filing years.
Common questions about ADVERTISING RESEARCH FOUNDATION INC
What does the Chief Executive Officer of ADVERTISING RESEARCH FOUNDATION INC earn?
In 2024, the Chief Executive Officer of ADVERTISING RESEARCH FOUNDATION INC received $550,896 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at ADVERTISING RESEARCH FOUNDATION INC compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at ADVERTISING RESEARCH FOUNDATION INC falls in the top 10%.
What are ADVERTISING RESEARCH FOUNDATION INC's revenue and expenses?
In 2024, ADVERTISING RESEARCH FOUNDATION INC reported $10.6M in total revenue and $10.5M in total expenses on its IRS Form 990.
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