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ADVERTISING RESEARCH FOUNDATION INC

EIN: 13-0417765New York, NYZIP: 10016
501(c)(6)

Mission

THE ARF'S MISSION IS TO FURTHER, THROUGH RESEARCH, THE SCIENTIFIC PRACTICE OF ADVERTISING AND MARKETING. THE ARF IS THE PREEMINENT PROFESSIONAL ORGANIZATION FOCUSED ON CREATING AND CHAMPIONING UNBIASED HIGH-QUALITY RESEARCH ON ADVERTISING, MARKETING, AND MEDIA.

Financials

YearRevenueExpensesAssets
2023$11.2M$0$9.1M

Compensation

SCOTT MCDONALD
Board Member/Pres & CEO
chief executive officer
$400,000
$100,000
$2,379
$514,342
PAUL DONATO
Chief Research Officer
key employee
$246,815
$50,000
$2,805
$320,270
MICHAEL HEITNER
Chief Growth Officer
key employee
$226,985
$50,000
$2,027
$299,009
ELYSSA RUBIN
CFO
chief financial officer
$187,273
$50,000
$711
$260,554
RACHAEL FEIGENBAUM
SVP, Events Program Produc
senior vice president
$156,514
$30,000
$483
$205,871
JAY MATTLIN
Vp, Research
vice president
$164,730
$10,000
$1,386
$183,027
NIKOLE TENBRINK
Vp, Marketing
vice president
$161,368
$0
$289
$179,347
GWEN LA FANTASIE
Vp, Membership
vice president
$132,035
$30,750
$193
$179,223
SHERRY PINCUS
Managing Director
highest compensated employee
$138,984
$10,000
$903
$174,830
CHRIS FOSDICK
Board Member
board member
$0
$0
$0
$0
PETE DOE
Board Member
board member
$0
$0
$0
$0
ABHILASHA MEHTA
Board Member/Secretary
officer (unspecified)
$0
$0
$0
$0
CARL MELA
Board Member
board member
$0
$0
$0
$0
TINA DANIELS
Board Member (To 8/31/23)
board member
$0
$0
$0
$0
SEAN BRUICH
Board Member
board member
$0
$0
$0
$0
MAINAK MAZUMDAR
Board Member (To 1/31/23)
board member
$0
$0
$0
$0
ANDY SMITH
Board Member
board member
$0
$0
$0
$0
CHRISTINE TURNER
Board Member
board member
$0
$0
$0
$0
MARY ANN PACKO
Board Member
board member
$0
$0
$0
$0
BRIAN COOPER
Board Member (To 9/30/23)
board member
$0
$0
$0
$0
TIM PERZYK
Board Member/Treasurer
officer (unspecified)
$0
$0
$0
$0
RADHA SUBRMANYAM
Board Member
board member
$0
$0
$0
$0
NISHAT MEHTA
Board Member/Chair
officer (unspecified)
$0
$0
$0
$0
ANDY FISHER
Board Member (To 6/30/23)
board member
$0
$0
$0
$0
MARK TRUSS
Board Member/Vice Chair
board chair
$0
$0
$0
$0
KIRTI SINGH
Board Member
board member
$0
$0
$0
$0
BILL LIVEK
Board Member
board member
$0
$0
$0
$0

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Learn more

Data from IRS Form 990 filings (2023).