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Filing year 2023

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES

New York, New York·EIN 13-1621786·501(c)(6)
Total revenue
$19.5M
Total assets
$21.4M
Total expenses
$19M
Reported officers
55
Mission

THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 19 reported individuals · Filing year 2023

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President & CEO
Above 90th percentile
$994k
Base
$621k
Bonus
$310k
Other
$5k
Benefits
$48k
Chief Operating Officer
Above 90th percentile
$565k
Base
$419k
Bonus
$100k
Other
—
Benefits
$36k
EVP Media, Tech & Data
75th to 90th percentile
$529k
Base
$409k
Bonus
$93k
Other
—
Benefits
$18k
EVP Strategy, Insight, Innovation
75th to 90th percentile
$511k
Base
$384k
Bonus
$90k
Other
$50
Benefits
$27k
EVP Government Relations
75th to 90th percentile
$501k
Base
$382k
Bonus
$91k
Other
—
Benefits
$18k
EVP MED Indep. Agencies & Retention
75th to 90th percentile
$446k
Base
$345k
Bonus
$75k
Other
—
Benefits
$17k
EVP MED Holding Companies & Growth
75th to 90th percentile
$423k
Base
$311k
Bonus
$75k
Other
—
Benefits
$28k
EVP Finance/treasurer
75th to 90th percentile
$356k
Base
$276k
Bonus
$46k
Other
—
Benefits
$25k
Evp, Talent, Equity & Lear. Solutions
75th to 90th percentile
$333k
Base
$294k
Bonus
$18k
Other
—
Benefits
$20k
Evp, Marketing, Comm. & Events
75th to 90th percentile
$328k
Base
$292k
Bonus
$15k
Other
—
Benefits
$19k
Svp, Business Intelligence & Insight
Median to 75th percentile
$302k
Base
$251k
Bonus
$25k
Other
—
Benefits
$18k
Svp, Enterprise Tech & Development
Median to 75th percentile
$299k
Base
$257k
Bonus
$28k
Other
—
Benefits
$14k
SVP Business Intelligence & Insight
Median to 75th percentile
$298k
Base
$231k
Bonus
$31k
Other
—
Benefits
$28k
SVP Media, Tech & Data
Median to 75th percentile
$289k
Base
$230k
Bonus
$28k
Other
—
Benefits
$24k
SVP Member Engage & Dev., Cent. Reg.
Median to 75th percentile
$231k
Base
$194k
Bonus
$12k
Other
—
Benefits
$20k
VP Marketing & Communications
Vice President
Median to 75th percentile
$61k
VP Marketing & Communications
Vice President
25th percentile to median
$34k
Vp, Events & Conferences
Vice President
25th percentile to median
$23k
Vp, Website Strategy, Content, & Op.
Vice President
10th to 25th percentile
$5k

Plus 36 unpaid individuals.

Held steady
from 2022

From $986k in 2022 to $994k in 2023.

$986k
2022
$994k
2023
Pay for the position

Chief Executive Officer pay rose 1% from 2022 to 2023, while revenue rose 7%.

$986k in 2022 to $994k in 2023.
  • Chief Operating Officer pay rose 23% from 2022 to 2023.
  • Executive Vice President pay rose 26% from 2022 to 2023.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES reported revenue and expenses across 2 filing years.

RevenueExpenses
$18.2M
$18.4M
2022
$19.5M
$19M
2023
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about AMERICAN ASSOCIATION OF ADVERTISING AGENCIES

What does the Chief Executive Officer of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES earn?

In 2023, the Chief Executive Officer of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES received $993,797 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at AMERICAN ASSOCIATION OF ADVERTISING AGENCIES compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at AMERICAN ASSOCIATION OF ADVERTISING AGENCIES falls in the top 10%.

What are AMERICAN ASSOCIATION OF ADVERTISING AGENCIES's revenue and expenses?

In 2023, AMERICAN ASSOCIATION OF ADVERTISING AGENCIES reported $19.5M in total revenue and $19M in total expenses on its IRS Form 990.

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