THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 19 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $621k
- Bonus
- $310k
- Other
- $5k
- Benefits
- $48k
- Base
- $419k
- Bonus
- $100k
- Other
- —
- Benefits
- $36k
- Base
- $409k
- Bonus
- $93k
- Other
- —
- Benefits
- $18k
- Base
- $384k
- Bonus
- $90k
- Other
- $50
- Benefits
- $27k
- Base
- $382k
- Bonus
- $91k
- Other
- —
- Benefits
- $18k
- Base
- $345k
- Bonus
- $75k
- Other
- —
- Benefits
- $17k
- Base
- $311k
- Bonus
- $75k
- Other
- —
- Benefits
- $28k
- Base
- $276k
- Bonus
- $46k
- Other
- —
- Benefits
- $25k
- Base
- $294k
- Bonus
- $18k
- Other
- —
- Benefits
- $20k
- Base
- $292k
- Bonus
- $15k
- Other
- —
- Benefits
- $19k
- Base
- $251k
- Bonus
- $25k
- Other
- —
- Benefits
- $18k
- Base
- $257k
- Bonus
- $28k
- Other
- —
- Benefits
- $14k
- Base
- $231k
- Bonus
- $31k
- Other
- —
- Benefits
- $28k
- Base
- $230k
- Bonus
- $28k
- Other
- —
- Benefits
- $24k
- Base
- $194k
- Bonus
- $12k
- Other
- —
- Benefits
- $20k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President & CEO Above 90th percentile | $621k | $310k | $5k | $48k | $994k $1.1M |
Chief Operating Officer Above 90th percentile | $419k | $100k | — | $36k | $565k $634k |
EVP Media, Tech & Data Executive Vice President 75th to 90th percentile | $409k | $93k | — | $18k | $529k $594k |
EVP Strategy, Insight, Innovation Executive Vice President 75th to 90th percentile | $384k | $90k | $50 | $27k | $511k $574k |
EVP Government Relations Executive Vice President 75th to 90th percentile | $382k | $91k | — | $18k | $501k $562k |
EVP MED Indep. Agencies & Retention Executive Vice President 75th to 90th percentile | $345k | $75k | — | $17k | $446k $500k |
EVP MED Holding Companies & Growth Executive Vice President 75th to 90th percentile | $311k | $75k | — | $28k | $423k $475k |
EVP Finance/treasurer Executive Vice President 75th to 90th percentile | $276k | $46k | — | $25k | $356k $399k |
Evp, Talent, Equity & Lear. Solutions Executive Vice President 75th to 90th percentile | $294k | $18k | — | $20k | $333k $373k |
Evp, Marketing, Comm. & Events Executive Vice President 75th to 90th percentile | $292k | $15k | — | $19k | $328k $368k |
Svp, Business Intelligence & Insight Senior Vice President Median to 75th percentile | $251k | $25k | — | $18k | $302k $339k |
Svp, Enterprise Tech & Development Senior Vice President Median to 75th percentile | $257k | $28k | — | $14k | $299k $336k |
SVP Business Intelligence & Insight Senior Vice President Median to 75th percentile | $231k | $31k | — | $28k | $298k $334k |
SVP Media, Tech & Data Senior Vice President Median to 75th percentile | $230k | $28k | — | $24k | $289k $324k |
SVP Member Engage & Dev., Cent. Reg. Senior Vice President Median to 75th percentile | $194k | $12k | — | $20k | $231k $259k |
VP Marketing & Communications Vice President Median to 75th percentile | — | — | — | — | $61k $69k |
VP Marketing & Communications Vice President 25th percentile to median | — | — | — | — | $34k $38k |
Vp, Events & Conferences Vice President 25th percentile to median | — | — | — | — | $23k $26k |
Vp, Website Strategy, Content, & Op. Vice President 10th to 25th percentile | — | — | — | — | $5k $6k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 36 unpaid individuals.
Held steady
from 2022
From $986k in 2022 to $994k in 2023.
Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 1% from 2022 to 2023, while revenue rose 7%.
- Chief Operating Officer pay rose 23% from 2022 to 2023.
- Executive Vice President pay rose 26% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Revenue and expenses over time
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES reported revenue and expenses across 2 filing years.
Common questions about AMERICAN ASSOCIATION OF ADVERTISING AGENCIES
What does the Chief Executive Officer of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES earn?
In 2023, the Chief Executive Officer of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES received $993,797 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at AMERICAN ASSOCIATION OF ADVERTISING AGENCIES compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at AMERICAN ASSOCIATION OF ADVERTISING AGENCIES falls in the top 10%.
What are AMERICAN ASSOCIATION OF ADVERTISING AGENCIES's revenue and expenses?
In 2023, AMERICAN ASSOCIATION OF ADVERTISING AGENCIES reported $19.5M in total revenue and $19M in total expenses on its IRS Form 990.
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