BURBANK HOSPITALITY ASSOCIATION

BURBANK HOSPITALITY ASSOCIATION IS A SELF-IMPOSED SPECIAL BENEFIT ASSESSMENT DISTRICT DESIGNED TO HELP LEVERAGE FUNDS TO MARKET AND PROMOTE BURBANK AS A FIRST RATE TOURIST DESTINATION. SPEARHEADED BY BURBANK HOTELIERS, THE ORGANIZATION IS COMPRISED OF 19 HOTELS WITH 2,719 ROOMS OR MORE AND GOVERNED BY A BOARD OF DIRECTORS THAT REPRESENTS THE DIVERSE MAKE-UP OF THE HOSPITALITY INDUSTRY. 55% OF THE ANNUAL OPERATING BUDGET IS PROGRAMMED FOR MARKETING AND PROMOTIONS TO ULTIMATELY ATTRACT MORE VISITORS TO BURBANK AND INCREASE HOTEL OCCUPANCY RATES. AN INCREASE IN VISITORS AND HOTEL OCCUPANCY RATES WILL IN RETURN CREATE A MULTIPLIER OR "RIPPLE EFFECT", WITH VISITORS SPENDING THEIR DOLLARS AT LOCAL RESTAURANTS, RETAILERS AND THEATRES.