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Filing year 2023

CALIFORNIA RODEO INC

Salinas, California·EIN 94-0361165·NTEE A23Z · Arts, Culture & Humanities·4
Total revenue
$7.1M
Total assets
$10.8M
Total expenses
$6.4M
Reported officers
72
Mission

THE CALIFORNIA RODEO ASSOCIATION IS A NON-PROFIT ORGANIZATION THAT STRIVES TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST. THE CALIFORNIA RODEO SALINAS AND THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY AND OTHER NON-PROFIT ORGANIZATIONS THROUGH THE STAGING OF THE ANNUAL CALIFORNIA RODEO SALINAS AND OTHER YEAR ROUND OPERATIONS OF THE SALINAS SPORTS COMPLEX. THROUGH DONATION OF OUR FACILITY, VENDING AND FUNDRAISING OPPORTUNITIES DURING RODEO AND OTHER EVENTS, THE CALIFORNIA RODEO ASSOCIATION AIMS TO RETURN FUNDS ANNUALLY TO LOCAL NON-PROFITS AND TO BE A HUB OF THE COMMUNITY FOR VARIOUS EVENTS AND ACTIVITIES.

Executive compensation, broken down

Form 990 · Schedule J · 7 reported individuals · Filing year 2023

Sponsorship Manager
highest compensated employee
$168k
$184k
Base
$159k
Bonus
Other
Benefits
$7k
General Mngr (start 2/24&term 5/24)
officer (unspecified)
$143k
$157k
General Manager (term 1/24)
officer (unspecified)
$123k
$134k
Marketing Manager
highest compensated employee
$121k
$133k
Office Manager (term 10/23)
officer (unspecified)
$90k
$98k
Director (start 2/23)
board member
$69k
$76k
Accounting Manager (start 12/23)
officer (unspecified)
$3k
$4k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 65 unpaid individuals.

Browse compensation in Arts, Culture & Humanities

Down 9%
from 2022

From $184k in 2022 to $168k in 2023.

$184k
2022
$168k
2023
In today's dollarsEst.
Down 12% in real terms$210k to $184k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

CALIFORNIA RODEO INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$6.3M
$5.5M
2022
$7.1M
$6.4M
2023
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Arts, Culture & Humanities executives earn in California

Comparable arts, culture & humanities organizations in California pay their highest-earning executive a median of $66,860.

25th percentile
$28k
Median
$66,860
75th percentile
$120k
90th percentile
$221k

These are arts, culture & humanities sector-wide figures, not this organization's reported pay. Based on 630 organizations across 630 filings (2021 – 2023).

See full Arts, Culture & Humanities pay data for California
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