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Filing year 2023

CHERRY MARKETING INSTITUTE INC

East Lansing, Michigan·EIN 38-2814494·6
Total revenue
$1.4M
Total assets
$1.7M
Total expenses
$1.3M
Reported officers
9
Mission

TO PROMOTE THE SALE OF CHERRIES AND CHERRY PRODUCTS IN DOMESTIC AND FOREIGN MARKETS, THROUGH NEW AND INNOVATIVE CONSUMER-ORIENTED MARKETING TECHNIQUES AND NEW PRODUCT RESEARCH; TO CREATE APPLICATIONS AND PRODUCTS WHICH WILL INCREASE THE CONSUMPTION OF CHERRIES AND CHERRY PRODUCTS; AND TO OTHERWISE DO ALL THINGS AND TAKE ALL ACTIONS NECESSARY TO PROMOTE AND ENHANCE THE CHERRY INDUSTRY.

Executive compensation, broken down

Form 990 · Schedule J · 1 reported individual · Filing year 2023

President (ended 2/2024)
$188k
$208k
Base
$161k
Bonus
Other
Benefits
$15k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 8 unpaid individuals.

Up 5%
from 2022

From $180k in 2022 to $188k in 2023.

$180k
2022
$188k
2023
In today's dollarsEst.
Up 1% in real terms$206k to $208k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

CHERRY MARKETING INSTITUTE INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$1.6M
$1.3M
2022
$1.4M
$1.3M
2023
Total revenue and total expenses from IRS Form 990 filings.
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