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Filing year 2023

CHERRY MARKETING INSTITUTE INC

East Lansing, Michigan·EIN 38-2814494·501(c)(6)
Total revenue
$1.4M
Total assets
$1.7M
Total expenses
$1.3M
Reported officers
9
Mission

TO PROMOTE THE SALE OF CHERRIES AND CHERRY PRODUCTS IN DOMESTIC AND FOREIGN MARKETS, THROUGH NEW AND INNOVATIVE CONSUMER-ORIENTED MARKETING TECHNIQUES AND NEW PRODUCT RESEARCH; TO CREATE APPLICATIONS AND PRODUCTS WHICH WILL INCREASE THE CONSUMPTION OF CHERRIES AND CHERRY PRODUCTS; AND TO OTHERWISE DO ALL THINGS AND TAKE ALL ACTIONS NECESSARY TO PROMOTE AND ENHANCE THE CHERRY INDUSTRY.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2023

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President (ended 2/2024)
75th to 90th percentile
$188k
$208k
Base
$161k
Bonus
Other
Benefits
$15k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 8 unpaid individuals.

Up 5%
from 2022

From $180k in 2022 to $188k in 2023.

$180k
2022
$188k
2023
In today's dollarsEst.
Up 1% in real terms$206k to $208k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 5% from 2022 to 2023, while revenue fell 15%.

$180k in 2022 to $188k in 2023.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

CHERRY MARKETING INSTITUTE INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$1.6M
$1.3M
2022
$1.4M
$1.3M
2023
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about CHERRY MARKETING INSTITUTE INC

What does the Chief Executive Officer of CHERRY MARKETING INSTITUTE INC earn?

In 2023, the Chief Executive Officer of CHERRY MARKETING INSTITUTE INC received $188,024 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among nonprofits nationwide, across all sectors, though not the top 10% of comparable filings. Based on IRS Form 990 data.

How does Chief Executive Officer pay at CHERRY MARKETING INSTITUTE INC compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at CHERRY MARKETING INSTITUTE INC falls between the 75th and 90th percentiles.

What are CHERRY MARKETING INSTITUTE INC's revenue and expenses?

In 2023, CHERRY MARKETING INSTITUTE INC reported $1.4M in total revenue and $1.3M in total expenses on its IRS Form 990.

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