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Filing year 2024

GOODWILL INDUSTRIES OF WEST MICHIGAN INC

Muskegon, Michigan·EIN 38-1357148·3
Total revenue
$30.3M
Total assets
$44.9M
Total expenses
$30.1M
Reported officers
20
Mission

GOODWILL BELIEVES THAT WORK HAS THE POWER TO TRANSFORM LIVES AND PLAYS A CRITICAL ROLE IN ACHIEVING SECURITY, INDEPENDENCE, SELF-WORTH, PRIDE, AND RESPECT. GOODWILL'S VISION IS THAT EVERY PERSON HAS A PATHWAY TO MEANINGFUL AND SUSTAINING WORK. THE AGENCY OFFERS A BROAD RANGE OF JOB TRAINING PROGRAMS AND EMPLOYMENT PLACEMENT SERVICES TO FULFILL A DIVERSE SET OF COMMUNITY NEEDS, AND ALSO PROVIDES WRAPAROUND SUPPORT SERVICES SUCH AS MONEY MANAGEMENT TRAINING, FREE TAX PREPARATION ASSISTANCE, AND COMMUNITY RESOURCE REFERRALS. FOR A FULL DESCRIPTION OF GOODWILL'S MISSION-BASED PROGRAMS AND SERVICES, PLEASE VISIT GOODWILLWM.ORG.

Executive compensation, broken down

Form 990 · Schedule J · 6 reported individuals · Filing year 2024

$234k
$252k
Base
$191k
Bonus
$5k
Other
Benefits
$21k
Chief Financial Officer
$170k
$183k
Base
$128k
Bonus
$258
Other
Benefits
$29k
Sustainability Director
highest compensated employee
$153k
$164k
Base
$113k
Bonus
$60
Other
Benefits
$29k
Cwo
highest compensated employee
$149k
$160k
Retail Operation Director
highest compensated employee
$141k
$151k
Operations Director
$120k
$129k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 14 unpaid individuals.

Up 7%
from 2023

From $220k in 2023 to $234k in 2024.

$220k
2023
$234k
2024
In today's dollarsEst.
Up 4% in real terms$243k to $252k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

GOODWILL INDUSTRIES OF WEST MICHIGAN INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$33M
$28M
2023
$30.3M
$30.1M
2024
Total revenue and total expenses from IRS Form 990 filings.
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