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Filing year 2024

GOODWILL INDUSTRIES OF THE HEARTLAND

Cedar Rapids, Iowa·EIN 42-0923563·3
Total revenue
$39.5M
Total assets
$53.1M
Total expenses
$39.1M
Reported officers
26
Mission

WE HELP PEOPLE REACH THEIR FULL POTENTIAL THROUGH EDUCATION, TRAINING, AND THE POWER OF WORK.

Executive compensation, broken down

Form 990 · Schedule J · 7 reported individuals · Filing year 2024

$392k
$422k
Base
$337k
Bonus
Other
$13k
Benefits
$22k
Svp/cfo
officer (unspecified)
$219k
$235k
Base
$188k
Bonus
$1k
Other
$6k
Benefits
$12k
SVP CIO
chief information officer
$173k
$187k
Base
$153k
Bonus
$1k
Other
Benefits
$10k
VP Mission Services
vice president
$161k
$174k
Base
$120k
Bonus
$1k
Other
Benefits
$32k
VP Operations
vice president
$159k
$171k
Base
$130k
Bonus
$1k
Other
Benefits
$19k
VP Retail Operations
vice president
$154k
$166k
Base
$134k
Bonus
$1k
Other
Benefits
$11k
VP HR
vice president
$143k
$154k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 19 unpaid individuals.

Up 13%
from 2023

From $347k in 2023 to $392k in 2024.

$347k
2023
$392k
2024
In today's dollarsEst.
Up 10% in real terms$383k to $422k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

GOODWILL INDUSTRIES OF THE HEARTLAND reported revenue and expenses across 2 filing years.

RevenueExpenses
$37.6M
$37.7M
2023
$39.5M
$39.1M
2024
Total revenue and total expenses from IRS Form 990 filings.
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