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Pasadena Tournament of Roses Association

EIN: 95-1725190Pasadena, CAZIP: 91105

N520 - Recreation & Sports501(c)(3)

Mission

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

Financials

Year	Revenue	Expenses	Assets
2024	$120.6M	$0	$71.1M
2023	$148.8M	$0	$69.1M
2021	$106.1M	$0	$53.1M

Compensation

2024

David Eads

Chief Executive Officer

chief executive officer

$406,210

$20,094

$5,550

$482,349

Kevin AshChief

Administrative Office-rose Bowl Game

officer (unspecified)

$238,069

$11,747

$3,549

$293,541

Jeffrey Allen

Chief Financial Officer

chief financial officer

$236,156

$11,654

$3,322

$289,930

Eric Solomon

Sr. Director, Strategic Partnerships

$143,340

$60,468

$2,782

$230,226

Kevin Asbell

Chief Operating Officer

chief operating officer

$202,500

$6,875

$3,478

$226,111

John HendersonSr Director

Of Operations-rose Bowl

$161,613

$7,976

$2,779

$198,409

Monique Sims

Sr. Director, Partner Relations

$137,928

$24,510

$2,913

$184,443

Carlos Illingworth

Sr. Director, Community Relations

$145,406

$15,888

$2,415

$182,621

Mandy DenauxSr Director

Marketing & Communications

$150,926

$7,446

$2,574

$181,728

Brittany Grant

Sr. Director, Team & Vip Operations

chief operating officer

$129,045

$6,370

$2,673

$158,445

Traci RidlingSr Director

Procurement & Facilities

highest compensated employee

$120,871

$5,973

$2,994

$151,432

Ramil Villegas

Director, Finance

chief financial officer

$0

$0

$0

$132,110

Candace Carlson

Director, Communications

director (operational)

$0

$0

$0

$124,476

Mariela SpillariSr Mgr

Partner Relations & Events

highest compensated employee

$0

$0

$0

$117,514

Tom McEntee

$0

$0

$0

$0

Alex Aghajanian

Life Director (past President)

board president

$0

$0

$0

$0

Robert Cheney

Life Director (past President)

board president

$0

$0

$0

$0

Richard Chinen

Life Director (past President)

board president

$0

$0

$0

$0

David Davis

Life Director (left During Year)

$0

$0

$0

$0

Ira Matthiessen III

Life Director (past President)

board president

$0

$0

$0

$0

Gary Thomas

Life Director (past President)

board president

$0

$0

$0

$0

Mark Leavens

chief executive officer

$0

$0

$0

$0

Jason Melillo

$0

$0

$0

$0

Eve SantillanExecutive

Committee (left During Year)

$0

$0

$0

$0

Quinn Tang

Executive Committee

$0

$0

$0

$0

Amy Garrity

$0

$0

$0

$0

Leigh Gluck

$0

$0

$0

$0

Gary Leonard

$0

$0

$0

$0

Sally Bixby

Life Director (past President)

board president

$0

$0

$0

$0

Wilbur Griest

Life Director (left During Year)

$0

$0

$0

$0

Jeffrey Throop

Life Director (past President)

board president

$0

$0

$0

$0

Elizabeth Wright

Life Director (past President)

board president

$0

$0

$0

$0

Charlotte Bland

Executive Committee

$0

$0

$0

$0

Steve DardenExecutive

Committee (left During Year)

$0

$0

$0

$0

Jay Brown

Director (left During Year)

$0

$0

$0

$0

Shannon McConnell

$0

$0

$0

$0

Don Fedde

Life Director (past President)

board president

$0

$0

$0

$0

Robert Ratliff

Life Director (past President)

board president

$0

$0

$0

$0

Craig Washington

officer (unspecified)

$0

$0

$0

$0

Rushmore Cervantes

$0

$0

$0

$0

Tina Lowenthal

$0

$0

$0

$0

Kirkland Ogawa

$0

$0

$0

$0

Kathryn Perini

Director (left During Year)

$0

$0

$0

$0

Laura Farber

Life Director (past President)

board president

$0

$0

$0

$0

Robert Miller

Life Director (past President)

board president

$0

$0

$0

$0

Pam Knapp

officer (unspecified)

$0

$0

$0

$0

Susan Marasco

Executive Committee

$0

$0

$0

$0

Rafael Sanchez III

Executive Committee

$0

$0

$0

$0

Ernesto Cardenas

$0

$0

$0

$0

Brian James

$0

$0

$0

$0

Dave Link

Director (left During Year)

$0

$0

$0

$0

Stephen Macala

$0

$0

$0

$0

Steve Perry

Director (left During Year)

$0

$0

$0

$0

Ronald Rodriguez

$0

$0

$0

$0

Lance Tibbet

Life Director (past President)

board president

$0

$0

$0

$0

Amy Wainscott

Life Director (past President)

board president

$0

$0

$0

$0

Terry Madigan

Executive Vice President

executive vice president

$0

$0

$0

$0

Ciran Hadjian

$0

$0

$0

$0

Kirk Thorell

$0

$0

$0

$0

CL Keedy III

Life Director (past President)

board president

$0

$0

$0

$0

Ruth Martinez-Baenen

$0

$0

$0

$0

James Ciampa

$0

$0

$0

$0

Melissa Baiunco-Augustyn

$0

$0

$0

$0

Ronald Chase

$0

$0

$0

$0

Scott Jenkins

Life Director (past President)

board president

$0

$0

$0

$0

Greg Custer

$0

$0

$0

$0

Ed Morales

Immediate Past President

chief executive officer

$0

$0

$0

$0

Alain CamilingExecutive

Committee (left During Year)

$0

$0

$0

$0

Nanette Fish

Executive Committee

$0

$0

$0

$0

Lorne Brown

Life Director (left During Year)

$0

$0

$0

$0

Gerald Freeny

Life Director (past President)

board president

$0

$0

$0

$0

Gary Hayward

Life Director (past President)

board president

$0

$0

$0

$0

Paul Holman

Life Director (past President)

board president

$0

$0

$0

$0

Richard Jackson

Life Director (past President)

board president

$0

$0

$0

$0

Ronald Okum

Life Director (past President)

board president

$0

$0

$0

$0

2023

DAVID M EADS

chief executive officer

$396,650

$19,700

$5,537

$472,416

KEVIN R ASH

Cao - Rose Bowl Game

officer (unspecified)

$235,508

$11,517

$3,585

$292,488

JEFFREY J ALLEN

Chief Financial Officer

chief financial officer

$230,463

$11,426

$3,258

$283,892

ERIC SOLOMON

Senior Director - Strategic Partnerships

$140,316

$49,028

$3,350

$212,176

JOHN HENDERSON

Senior Director - Operations

chief operating officer

$157,417

$7,781

$2,401

$195,408

MANDY DENAUX

Senior Director - Marketing & Communications

director (operational)

$146,641

$7,265

$2,678

$178,727

CARLOS ILLINGWORTH

Senior Director - Community Relations

$141,491

$12,592

$2,464

$176,137

MONIQUE SIMS

Senior Director - Partner Relations

highest compensated employee

$131,269

$6,500

$2,815

$160,205

BRITTANY GRANT

Senior Director - Team & Vip Oper;Ations

highest compensated employee

$125,734

$6,215

$2,400

$154,485

TRACI RIDLING

Senior Director - Facilities & Procurement

highest compensated employee

$119,112

$5,828

$3,480

$150,978

KEVIN ASBELL

Chief Operating Officer Aug-Apr

chief operating officer

$0

$0

$0

$64,779

TINA LOWENTHAL

$0

$0

$0

$0

STEVE DARDEN

Executive Committee

$0

$0

$0

$0

GARY L THOMAS

Life Director (Past Pres.)

$0

$0

$0

$0

JASON C MELILLO

$0

$0

$0

$0

AMY WAINSCOTT

Life Director (Past President)

chief executive officer

$0

$0

$0

$0

EVE SANTILLAN

Executive Committee

$0

$0

$0

$0

LORNE J BROWN

Life Director (Past Pres.)

$0

$0

$0

$0

TOM MCENTEE

$0

$0

$0

$0

EDWARD J MORALES

chief executive officer

$0

$0

$0

$0

DAVID M DAVIS

Life Director (Past Pres.)

$0

$0

$0

$0

PAMELA S KNAPP

officer (unspecified)

$0

$0

$0

$0

RUTH MARTINEZ-BAENEN

$0

$0

$0

$0

SHANNON MCCONNELL

$0

$0

$0

$0

RICHARD L CHINEN

Life Director (Past Pres.)

$0

$0

$0

$0

ALEX P AGHAJANIAN

Immediate Past President

chief executive officer

$0

$0

$0

$0

RICHARD W JACKSON

Life Director (Past Pres.)

$0

$0

$0

$0

MARK LEAVENS

Executive Vice President

executive vice president

$0

$0

$0

$0

MELISSA BAIUNCO-AUGUSTYN

$0

$0

$0

$0

GREG CUSTER

$0

$0

$0

$0

KIRK THORELL

$0

$0

$0

$0

CRAIG WASHINGTON

$0

$0

$0

$0

ROBERT L CHENEY

Life Director (Past Pres.)

$0

$0

$0

$0

AMY GARRITY

$0

$0

$0

$0

IRA MATTHIESSEN III

Life Director (Past Pres.)

$0

$0

$0

$0

CL KEEDY III

Life Director (Past Pres.)

$0

$0

$0

$0

STEVE ARELLANO

Executive Committee

$0

$0

$0

$0

DON FEDDE

Life Director (Past Pres.)

$0

$0

$0

$0

JAY BROWN

$0

$0

$0

$0

ALAIN CAMILING

Executive Committee

$0

$0

$0

$0

ERNESTO CARDENAS

$0

$0

$0

$0

SALLY M BIXBY

Life Director (Past Pres.)

$0

$0

$0

$0

ELIZABETH EVANS WRIGHT

Life Director (Past Pres.)

$0

$0

$0

$0

R SCOTT JENKINS

Life Director (Past Pres.)

$0

$0

$0

$0

REGINA MAJOR

Executive Committee

$0

$0

$0

$0

GARY K HAYWARD

Life Director (Past Pres.)

$0

$0

$0

$0

ROBERT B MILLER

Life Director - Past Presi

$0

$0

$0

$0

JAMES D CIAMPA

$0

$0

$0

$0

ROBERT B RATLIFF

Life Director (Past Pres.)

$0

$0

$0

$0

TERRY MADIGAN

officer (unspecified)

$0

$0

$0

$0

PAUL HOLMAN

Life Director (Past Pres.)

$0

$0

$0

$0

RONALD A OKUM

Life Director (Past Pres.)

$0

$0

$0

$0

JEFFREY L THROOP

Life Director (Past Pres.)

$0

$0

$0

$0

LANCE M TIBBET

Life Director (Past Pres.)

$0

$0

$0

$0

CHARLOTTE BLAND

Executive Committee

$0

$0

$0

$0

CIRAN HADJIAN

$0

$0

$0

$0

DAVE LINK

$0

$0

$0

$0

STEVE R PERRY

$0

$0

$0

$0

GERALD K FREENY

Life Director (Past Pres.)

$0

$0

$0

$0

RAFAEL SANCHEZ III

Executive Committee

$0

$0

$0

$0

BRIAN JAMES

$0

$0

$0

$0

KIRKLAND OGAWA

$0

$0

$0

$0

WH GRIEST JR

Life Director (Past Pres.)

$0

$0

$0

$0

GARY LEONARD

$0

$0

$0

$0

KATHY PERINI

$0

$0

$0

$0

LAURA V FARBER

Life Director (Past Pres.)

$0

$0

$0

$0

2021

DAVID M EADS

Executive Director/CEO

director (operational)

$361,900

$41,798

$3,039

$452,911

KEVIN R ASH

Cao - Rose Bowl Game

officer (unspecified)

$216,729

$16,453

$3,155

$274,107

JEFFREY J ALLEN

Chief Financial Officer

chief financial officer

$209,914

$20,704

$1,759

$263,827

BRYAN STEWART

Lead Executive Parade Deve

highest compensated employee

$144,914

$25,475

$2,361

$196,660

JOHN HENDERSON

Senior Dir. - Oper. Rose B

highest compensated employee

$146,293

$12,237

$1,255

$184,098

MANDY DENAUX

Senior Dir. - Mrkt & Comm

highest compensated employee

$134,334

$13,530

$1,772

$168,220

CARLOS ILLINGWORTH

Senior Dir. - Community Relations

highest compensated employee

$129,358

$13,113

$491

$161,696

ERIC SOLOMON

Senior Dir. - Strategic Pt

highest compensated employee

$127,001

$10,458

$488

$154,908

JOHN H BIGGAR III

Life Director (Past Pres.)

$0

$0

$0

$0

SALLY M BIXBY

Life Director (Past Pres.)

$0

$0

$0

$0

LORNE J BROWN

Life Director (Past Pres.)

$0

$0

$0

$0

KENNETH H BURROWS

Life Director (Past Pres.)

$0

$0

$0

$0

ROBERT L CHENEY

Life Director (Past Pres.)

$0

$0

$0

$0

RICHARD L CHINEN

Life Director (Past Pres.)

$0

$0

$0

$0

DAVID M DAVIS

Life Director (Past Pres.)

$0

$0

$0

$0

LAURA V FARBER

Life Director (Past Pres.)

$0

$0

$0

$0

DON W FEDDE

Life Director (Past Pres.)

$0

$0

$0

$0

GERALD K FREENY

Life Director (Past Pres.)

$0

$0

$0

$0

WH GRIEST JR

Life Director (Past Pres.)

$0

$0

$0

$0

GARY K HAYWARD

Life Director (Past Pres.)

$0

$0

$0

$0

PAUL HOLMAN

Life Director (Past Pres.)

$0

$0

$0

$0

RICHARD W JACKSON

Life Director (Past Pres.)

$0

$0

$0

$0

R SCOTT JENKINS

Life Director (Past Pres.)

$0

$0

$0

$0

CL KEEDY III

Life Director (Past Pres.)

$0

$0

$0

$0

IRA MATTHIESSEN III

Life Director (Past Pres.)

$0

$0

$0

$0

RONALD A OKUM

Life Director (Past Pres.)

$0

$0

$0

$0

DICK E RATLIFF

Life Director (Past Pres.)

$0

$0

$0

$0

ROBERT B RATLIFF

Life Director (Past Pres.)

$0

$0

$0

$0

GARY L THOMAS

Life Director (Past Pres.)

$0

$0

$0

$0

JEFFREY L THROOP

Life Director (Past Pres.)

$0

$0

$0

$0

LANCE M TIBBET

Life Director (Past Pres.)

$0

$0

$0

$0

ARTHUR D WELSH

Life Director (Past Pres.)

$0

$0

$0

$0

ELIZABETH EVANS WRIGHT

Life Director (Past Pres.)

$0

$0

$0

$0

AMY S WAINSCOTT

chief executive officer

$0

$0

$0

$0

ALEX P AGHAJANIAN

Executive Vice President

executive vice president

$0

$0

$0

$0

EDWARD J MORALES

officer (unspecified)

$0

$0

$0

$0

MARK LEAVENS

officer (unspecified)

$0

$0

$0

$0

TERRANCE MADIGAN

$0

$0

$0

$0

PAMELA S KNAPP

$0

$0

$0

$0

CRAIG WASHINGTON

$0

$0

$0

$0

JASON C MELILLO

$0

$0

$0

$0

ROBERT B MILLER

chief executive officer

$0

$0

$0

$0

ZABRINA ALIBADBAD

Executive Committee

$0

$0

$0

$0

STEVE ARELLANO

Executive Committee

$0

$0

$0

$0

TIFFANY GARDNER

Executive Committee

$0

$0

$0

$0

CECIL GRIFFIN

Executive Committee

$0

$0

$0

$0

REGINA MAJOR

Executive Committee

$0

$0

$0

$0

DAVID THAXTON

Executive Committee

$0

$0

$0

$0

SUSIE WOO

Executive Committee

$0

$0

$0

$0

MELISSA BAIUNCO-AUGUSTYN

$0

$0

$0

$0

JAY BROWN

$0

$0

$0

$0

ERNESTO CARDENAS

$0

$0

$0

$0

JAMES D CIAMPA

$0

$0

$0

$0

GREG CUSTER

$0

$0

$0

$0

BRIAN JAMES

$0

$0

$0

$0

KAREN JONG

$0

$0

$0

$0

DAVE LINK

$0

$0

$0

$0

RUTH MARTINEZ-BAENEN

$0

$0

$0

$0

TOM MCENTEE

$0

$0

$0

$0

KIRKLAND OGAWA

$0

$0

$0

$0

KATHY PERINI

$0

$0

$0

$0

STEVE R PERRY

$0

$0

$0

$0

ELLEN SWAGERTY

$0

$0

$0

$0

RUSSEL C THYRET

$0

$0

$0

$0

ALEX YOUNG

$0

$0

$0

$0

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