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Filing year 2024

Pasadena Tournament of Roses Association

Pasadena, California·EIN 95-1725190·NTEE N520 · Recreation & Sports·3
Total revenue
$120.6M
Total assets
$71.1M
Total expenses
$118.6M
Reported officers
75
Mission

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

Executive compensation, broken down

Form 990 · Schedule J · 14 reported individuals · Filing year 2024

Base salaryBonusOther compensationBenefits
Base salaryBonusOther compensationBenefitsExecutive compensation
Chief Executive Officer
$482k
$516k
Administrative Office-rose Bowl Game
officer (unspecified)
$294k
$314k
Chief Financial Officer
$290k
$310k
Sr. Director, Strategic Partnerships
key employee
$230k
$246k
Chief Operating Officer
$226k
$242k
Of Operations-rose Bowl
key employee
$198k
$212k
Sr. Director, Partner Relations
key employee
$184k
$197k
Sr. Director, Community Relations
key employee
$183k
$195k
Marketing & Communications
key employee
$182k
$194k
Sr. Director, Team & Vip Operations
$158k
$169k
Procurement & Facilities
highest compensated employee
$151k
$162k
Director, Finance
$132k
$141k
Director, Communications
director (operational)
$124k
$133k
Partner Relations & Events
highest compensated employee
$118k
$126k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Los Angeles-Long Beach-Anaheim, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 61 unpaid individuals.

Browse compensation in Recreation & Sports

Climbed 6%
over 3 years

From $453k in 2021 to $482k in 2024.

$453k
2021
$472k
2023
$482k
2024
In today's dollarsEst.
Down 7% in real terms$556k to $516k

Estimated with Los Angeles-Long Beach-Anaheim, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

Pasadena Tournament of Roses Association reported revenue and expenses across 3 filing years.

RevenueExpenses
$106.1M
$107.2M
2021
$148.8M
$147.8M
2023
$120.6M
$118.6M
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Recreation & Sports executives earn in California

Comparable recreation & sports organizations in California pay their highest-earning executive a median of $59,141.

25th percentile
$21k
Median
$59,141
75th percentile
$120k
90th percentile
$188k

These are recreation & sports sector-wide figures, not this organization's reported pay. Based on 782 organizations across 782 filings (2020 – 2024).

See full Recreation & Sports pay data for California
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