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Filing year 2024

PEOPLE DRIVEN CREDIT UNION

Southfield, Michigan·EIN 38-0478780·501(c)(14)
Total revenue
$30.1M
Total assets
$470.8M
Total expenses
$26.6M
Reported officers
21
Mission

THE MISSION OF PEOPLE DRIVEN CREDIT UNION IS TO PROMOTE THE FINANCIAL WELL-BEING OF THE MEMBERSHIP BY FOSTERING THRIFT AND ENCOURAGING THE PRUDENT USE OF CREDIT. THIS IS ACCOMPLISHED BY PROVIDING CONVENIENT, COMPETITIVELY PRICED, QUALITY FINANCIAL SERVICES IN A WORK ENVIRONMENT THAT PROVIDES A CHALLENGING AND REWARDING CAREER FOR EMPLOYEES AND ENCOURAGES VOLUNTEER MEMBER PARTICIPATION.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 12 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President/ceo
Above 90th percentile
$716k
$756k
Base
$491k
Bonus
$34k
Other
$12k
Benefits
$19k
Clo
Key Employee
Above 90th percentile
$647k
$683k
Base
$251k
Bonus
$363k
Other
$2k
Benefits
$22k
CIO
Chief Information Officer
Median to 75th percentile
$262k
$276k
Base
$166k
Bonus
$60k
Other
$2k
Benefits
$19k
Cro
Key Employee
Median to 75th percentile
$253k
$267k
Base
$196k
Bonus
$20k
Other
$6k
Benefits
$12k
COO
75th to 90th percentile
$233k
$246k
Base
$169k
Bonus
$25k
Other
$2k
Benefits
$22k
Chro
Key Employee
Median to 75th percentile
$227k
$239k
Base
$168k
Bonus
$25k
Other
$3k
Benefits
$20k
CFO
75th to 90th percentile
$226k
$238k
Base
$161k
Bonus
$25k
Other
$2k
Benefits
$21k
VP Lending
Board Vice President
Median to 75th percentile
$194k
$205k
Base
$153k
Bonus
$8k
Other
$3k
Benefits
$18k
VP Credit Risk
Board Vice President
Median to 75th percentile
$158k
$166k
Base
$126k
Bonus
$7k
Other
$1k
Benefits
$20k
VP Marketing
Board Vice President
Median to 75th percentile
$141k
$149k
VP Solutions
Board Vice President
Median to 75th percentile
$127k
$134k
VP Projects
Board Vice President
25th percentile to median
$122k
$129k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Detroit-Warren-Dearborn, MI metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Down 12%
from 2023

From $816k in 2023 to $716k in 2024.

$816k
2023
$716k
2024
In today's dollarsEst.
Down 15% in real terms$888k to $756k

Estimated with Detroit-Warren-Dearborn, MI metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay fell 12% from 2023 to 2024, while revenue rose 3%.

$816k in 2023 to $716k in 2024.
  • Key Employee pay rose 174% from 2023 to 2024.
  • Chief Information Officer pay rose 29% from 2023 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

PEOPLE DRIVEN CREDIT UNION reported revenue and expenses across 2 filing years.

RevenueExpenses
$29.4M
$23.1M
2023
$30.1M
$26.6M
2024
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about PEOPLE DRIVEN CREDIT UNION

What does the Chief Executive Officer of PEOPLE DRIVEN CREDIT UNION earn?

In 2024, the Chief Executive Officer of PEOPLE DRIVEN CREDIT UNION received $715,710 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at PEOPLE DRIVEN CREDIT UNION compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at PEOPLE DRIVEN CREDIT UNION falls in the top 10%.

What are PEOPLE DRIVEN CREDIT UNION's revenue and expenses?

In 2024, PEOPLE DRIVEN CREDIT UNION reported $30.1M in total revenue and $26.6M in total expenses on its IRS Form 990.

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