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Filing year 2023

SAN FRANCISCO TRAVEL ASSOCIATION

San Francisco, California·EIN 94-0835150·6
Total revenue
$29.9M
Total assets
$18.9M
Total expenses
$29.3M
Reported officers
49
Mission

TO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.

Executive compensation, broken down

Form 990 · Schedule J · 13 reported individuals · Filing year 2023

$1.1M
$1.2M
Base
$657k
Bonus
$303k
Other
Benefits
$59k
Evp, Chief Customer Officer
$488k
$531k
Base
$326k
Bonus
$52k
Other
Benefits
$60k
Evp, Chief Financial Officer
$448k
$488k
Base
$309k
Bonus
$51k
Other
Benefits
$42k
$418k
$455k
Base
$296k
Bonus
$48k
Other
Benefits
$29k
Evp, Chief Policy & Ext Affrs Officer
$381k
$414k
Base
$262k
Bonus
$41k
Other
Benefits
$37k
Evp, Chief Mkt Officer
$354k
$385k
Base
$257k
Bonus
$29k
Other
Benefits
$29k
Evp, Chief Tourism Officer
$351k
$382k
Base
$257k
Bonus
$42k
Other
Benefits
$13k
Vp, Info/tech
vice president
$341k
$371k
Base
$242k
Bonus
$27k
Other
Benefits
$34k
Vp, National Sales
vice president
$317k
$345k
Base
$233k
Bonus
$32k
Other
Benefits
$16k
Vp, Global Partnerships
vice president
$266k
$289k
Base
$181k
Bonus
$22k
Other
Benefits
$34k
Vp, Global PR & Media Relations
vice president
$256k
$278k
Base
$181k
Bonus
$22k
Other
Benefits
$26k
Vp. Market Strategy & Research
vice president
$255k
$278k
Base
$190k
Bonus
$20k
Other
Benefits
$16k
President/ceo (start 10/30/23)
$133k
$145k

Teal figures restate each filed amount in 2026 dollars.

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 36 unpaid individuals.

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