THE ORGANIZATION IS THE CITY OF SANTA MONICA'S OFFICIAL PROMOTION AND TOURISM BUREAU. IT IS ORGANIZED TO PROMOTE THE COMMON GOOD AND SOCIAL WELFARE OF THE PEOPLE OF SANTA MONICA THROUGH IMPROVEMENT OF TOURISM AND TRADE IN THE CITY OF SANTA MONICA AND THE PRESERVATION AND IMPROVEMENT OF ECONOMIC CONDITIONS FOR ALL PEOPLE IN SANTA MONICA, THEREBY LESSENING THE BURDENS ON CITY GOVERNMENT. THE ORGANIZATION'S MISSION IS TO INCREASE VISITOR EXPENDITURES AND TOURISM REVENUES THROUGH PROMOTION OF THE AREA AS A TRAVEL DESTINATION.
Executive compensation, broken down
Form 990 · Schedule J · 6 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $363k
- Bonus
- —
- Other
- —
- Benefits
- $39k
- Base
- $218k
- Bonus
- —
- Other
- —
- Benefits
- $13k
- Base
- $214k
- Bonus
- —
- Other
- —
- Benefits
- —
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
CEO Above 90th percentile | $363k | — | — | $39k | $402k $444k |
COO 75th to 90th percentile | $218k | — | — | $13k | $231k $255k |
CPO Officer (Unspecified) | $214k | — | — | — | $214k $236k |
Director of Mktg Unclassified | — | — | — | — | $137k $152k |
Dir of Communicati Unclassified | — | — | — | — | $136k $151k |
Director of Sales Unclassified | — | — | — | — | $120k $133k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Los Angeles-Long Beach-Anaheim, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 19 unpaid individuals.
Up 16%
from 2022
From $346k in 2022 to $402k in 2023.
Estimated with Los Angeles-Long Beach-Anaheim, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 16% from 2022 to 2023, while revenue rose 6%.
- Chief Operating Officer pay rose 1% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Revenue and expenses over time
Santa Monica Travel & Tourism reported revenue and expenses across 2 filing years.
Common questions about Santa Monica Travel & Tourism
What does the Chief Executive Officer of Santa Monica Travel & Tourism earn?
In 2023, the Chief Executive Officer of Santa Monica Travel & Tourism received $401,791 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at Santa Monica Travel & Tourism compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at Santa Monica Travel & Tourism falls in the top 10%.
What are Santa Monica Travel & Tourism's revenue and expenses?
In 2023, Santa Monica Travel & Tourism reported $9.2M in total revenue and $9.9M in total expenses on its IRS Form 990.
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