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Filing year 2024

TC CONVENTION & VISITORS BUREAU

Traverse City, Michigan·EIN 38-2582585·501(c)(6)
Total revenue
$12.6M
Total assets
$10.6M
Total expenses
$11M
Reported officers
20
Mission

TO PROMOTE, PROTECT, AND ENHANCE THE TRAVERSE CITY REGION, SECURING OUR POSITION AS A PREMIER, FOUR-SEASON DESTINATION.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 2 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

Executive Di
75th to 90th percentile
$193k
$208k
Base
$179k
Bonus
$10k
Other
$3k
Benefits
Chief Operat
Highest Compensated Employee
25th percentile to median
$145k
$156k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 18 unpaid individuals.

Held roughly steady
over 2 years

From $197k in 2022 to $193k in 2024.

$197k
2022
$210k
2023
$193k
2024
In today's dollarsEst.
Down 8% in real terms$226k to $208k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay fell 2% from 2022 to 2024, while revenue rose 34%.

$197k in 2022 to $193k in 2024.
  • Highest Compensated Employee pay rose 12% from 2022 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

TC CONVENTION & VISITORS BUREAU reported revenue and expenses across 3 filing years.

RevenueExpenses
$9.5M
$9M
2022
$10.8M
$9.3M
2023
$12.6M
$11M
2024
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about TC CONVENTION & VISITORS BUREAU

What does the Chief Executive Officer of TC CONVENTION & VISITORS BUREAU earn?

In 2024, the Chief Executive Officer of TC CONVENTION & VISITORS BUREAU received $192,930 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among nonprofits nationwide, across all sectors, though not the top 10% of comparable filings. Based on IRS Form 990 data.

How does Chief Executive Officer pay at TC CONVENTION & VISITORS BUREAU compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at TC CONVENTION & VISITORS BUREAU falls between the 75th and 90th percentiles.

What are TC CONVENTION & VISITORS BUREAU's revenue and expenses?

In 2024, TC CONVENTION & VISITORS BUREAU reported $12.6M in total revenue and $11M in total expenses on its IRS Form 990.

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