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Filing year 2023

THE ADVERTISING COUNCIL INC

New York, New York·EIN 13-0417693·3
Total revenue
$78.8M
Total assets
$106.1M
Total expenses
$68.9M
Reported officers
191
Mission

WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.

Executive compensation, broken down

Form 990 · Schedule J · 17 reported individuals · Filing year 2023

President and CEO
$2.2M
$2.4M
Base
$730k
Bonus
$351k
Other
$293k
Benefits
$54k
Chief Revenue & Dev, Thru Dec. 2023
key employee
$1.1M
$1.2M
Base
$344k
Bonus
$494k
Other
$47k
Benefits
$22k
Chief Marketing & Communication
key employee
$728k
$817k
Base
$322k
Bonus
$88k
Other
$95k
Benefits
$46k
Chief Financial Officer
$590k
$663k
Base
$365k
Bonus
$82k
Other
$13k
Benefits
$20k
Chief Campaign Development
key employee
$514k
$577k
Base
$265k
Bonus
$75k
Other
$38k
Benefits
$33k
Chief Campaign Development
key employee
$513k
$576k
Base
$303k
Bonus
$72k
Other
$11k
Benefits
$23k
Chief Equity Officer Equity & Inclusion
key employee
$482k
$541k
Base
$284k
Bonus
$68k
Other
$8k
Benefits
$36k
Chief Talent & Facilities
key employee
$477k
$536k
Base
$282k
Bonus
$66k
Other
$7k
Benefits
$32k
Chief Business Operations & Strategy
key employee
$458k
$514k
Base
$244k
Bonus
$64k
Other
$37k
Benefits
$32k
Chief Insights & Analytics Officer
key employee
$440k
$494k
Base
$299k
Bonus
$33k
Other
$2k
Benefits
$14k
Chief Media Officer
key employee
$377k
$423k
Base
$242k
Bonus
$11k
Other
$2k
Benefits
$25k
Svp, Creative Studio & Marketing Operations
senior vice president
$357k
$401k
Base
$214k
Bonus
$43k
Other
$1k
Benefits
$39k
Svp, Analytics
senior vice president
$350k
$393k
Base
$196k
Bonus
$43k
Other
$1k
Benefits
$53k
Svp, Strategy & Evaluation
senior vice president
$320k
$359k
Base
$214k
Bonus
$41k
Other
$1k
Benefits
$15k
Svp,corporate Partnerships
senior vice president
$311k
$349k
Base
$207k
Bonus
$34k
Other
$928
Benefits
$13k
Svp, Media Strategy & Engagement
senior vice president
$293k
$328k
Base
$194k
Bonus
$38k
Other
$911
Benefits
$2k
Chief Media, Thru May 2023
key employee
$206k
$231k
Base
$118k
Bonus
$78k
Other
$10k
Benefits
$95

Teal figures restate each filed amount in 2026 dollars.

Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 174 unpaid individuals.

Up 8%
from 2022

From $2M in 2022 to $2.2M in 2023.

$2M
2022
$2.2M
2023
In today's dollarsEst.
Up 4% in real terms$2.3M to $2.4M

Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

THE ADVERTISING COUNCIL INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$71.8M
$65.6M
2022
$78.8M
$68.9M
2023
Total revenue and total expenses from IRS Form 990 filings.
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