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Filing year 2023

THE ADVERTISING COUNCIL INC

New York, New York·EIN 13-0417693·501(c)(3)
Total revenue
$78.8M
Total assets
$106.1M
Total expenses
$68.9M
Reported officers
191
Mission

WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 17 reported individuals · Filing year 2023

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President and CEO
Above 90th percentile
$2.2M
$2.4M
Base
$730k
Bonus
$351k
Other
$293k
Benefits
$54k
Chief Revenue & Dev, Thru Dec. 2023
Key Employee
Above 90th percentile
$1.1M
$1.2M
Base
$344k
Bonus
$494k
Other
$47k
Benefits
$22k
Chief Marketing & Communication
Key Employee
Above 90th percentile
$728k
$817k
Base
$322k
Bonus
$88k
Other
$95k
Benefits
$46k
Chief Financial Officer
Above 90th percentile
$590k
$663k
Base
$365k
Bonus
$82k
Other
$13k
Benefits
$20k
Chief Campaign Development
Key Employee
Above 90th percentile
$514k
$577k
Base
$265k
Bonus
$75k
Other
$38k
Benefits
$33k
Chief Campaign Development
Key Employee
Above 90th percentile
$513k
$576k
Base
$303k
Bonus
$72k
Other
$11k
Benefits
$23k
Chief Equity Officer Equity & Inclusion
Key Employee
Above 90th percentile
$482k
$541k
Base
$284k
Bonus
$68k
Other
$8k
Benefits
$36k
Chief Talent & Facilities
Key Employee
Above 90th percentile
$477k
$536k
Base
$282k
Bonus
$66k
Other
$7k
Benefits
$32k
Chief Business Operations & Strategy
Key Employee
Above 90th percentile
$458k
$514k
Base
$244k
Bonus
$64k
Other
$37k
Benefits
$32k
Chief Insights & Analytics Officer
Key Employee
Above 90th percentile
$440k
$494k
Base
$299k
Bonus
$33k
Other
$2k
Benefits
$14k
Chief Media Officer
Key Employee
75th to 90th percentile
$377k
$423k
Base
$242k
Bonus
$11k
Other
$2k
Benefits
$25k
Svp, Creative Studio & Marketing Operations
Senior Vice President
Median to 75th percentile
$357k
$401k
Base
$214k
Bonus
$43k
Other
$1k
Benefits
$39k
Svp, Analytics
Senior Vice President
Median to 75th percentile
$350k
$393k
Base
$196k
Bonus
$43k
Other
$1k
Benefits
$53k
Svp, Strategy & Evaluation
Senior Vice President
Median to 75th percentile
$320k
$359k
Base
$214k
Bonus
$41k
Other
$1k
Benefits
$15k
Svp,corporate Partnerships
Senior Vice President
Median to 75th percentile
$311k
$349k
Base
$207k
Bonus
$34k
Other
$928
Benefits
$13k
Svp, Media Strategy & Engagement
Senior Vice President
Median to 75th percentile
$293k
$328k
Base
$194k
Bonus
$38k
Other
$911
Benefits
$2k
Chief Media, Thru May 2023
Key Employee
Median to 75th percentile
$206k
$231k
Base
$118k
Bonus
$78k
Other
$10k
Benefits
$95

Teal figures restate each filed amount in 2026 dollars.

Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 174 unpaid individuals.

Funded by

Private foundations whose Form 990-PF Part XV grants matched this organization.

Up 8%
from 2022

From $2M in 2022 to $2.2M in 2023.

$2M
2022
$2.2M
2023
In today's dollarsEst.
Up 4% in real terms$2.3M to $2.4M

Estimated with New York-Newark-Jersey City, NY-NJ-PA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 8% from 2022 to 2023, while revenue rose 10%.

$2M in 2022 to $2.2M in 2023.
  • Key Employee pay rose 51% from 2022 to 2023.
  • Chief Financial Officer pay rose 8% from 2022 to 2023.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

THE ADVERTISING COUNCIL INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$71.8M
$65.6M
2022
$78.8M
$68.9M
2023
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about THE ADVERTISING COUNCIL INC

What does the Chief Executive Officer of THE ADVERTISING COUNCIL INC earn?

In 2023, the Chief Executive Officer of THE ADVERTISING COUNCIL INC received $2,163,987 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at THE ADVERTISING COUNCIL INC compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at THE ADVERTISING COUNCIL INC falls in the top 10%.

What are THE ADVERTISING COUNCIL INC's revenue and expenses?

In 2023, THE ADVERTISING COUNCIL INC reported $78.8M in total revenue and $68.9M in total expenses on its IRS Form 990.

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