THE EARTH GENOME

WE EXIST TO ENSURE THE WORLD'S KEY DECISION MAKERS CONSISTENTLY AND ROUTINELY TAKE INTO ACCOUNT THE FULL VALUE OF NATURE AND THE CONSEQUENCES OF THEIR ACTIVITIES ON NATURAL SYSTEMS, THEREBY AVERTING ECONOMIC AND SOCIAL DISRUPTIONS DUE TO THE MISMANAGEMENT OF NATURAL CAPITAL AND ENVIRONMENTAL RISK. WE WILL DELIVER THIS BY CREATING A PLATFORM TO ENABLE EASY-TO-USE, INEXPENSIVE, SCIENTIFICALLY CREDIBLE, CONTINUOUSLY UPDATED GLOBAL INFORMATION ON NATURAL RESOURCES, COUPLED WITH THE CREATION OF POWERFUL AND RELEVANT DECISION-SUPPORT TOOLS. THE PLATFORM AND TOOLS WILL EXPONENTIALLY LOWER THE COST AND TIME TO ANALYZE DATA AND TRANSLATE IT INTO INSIGHTS THAT DECISION MAKERS CAN USE.