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Filing year 2023

The reThink Group Inc

Cumming, Georgia·EIN 58-2194943·NTEE X21 · Religion-Related·501(c)(3)
Total revenue
$24.1M
Total assets
$3.8M
Total expenses
$25.3M
Reported officers
17
Mission

The reThink Group, Inc. is a non-profit organization whose purpose is to teach Biblical principles of marriage and family life through providing curriculum, videos, books, music, and other resources to its customers, primarily in the USA.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 10 reported individuals · Filing year 2023

Percentile bands compare each position's total pay with the same role at Religion-Related organizations nationwide.

Founder (part Year)
Key Employee
Above 90th percentile
$287k
$308k
Base
$119k
Bonus
Other
Benefits
$138k
President & CEO (part Year)
Above 90th percentilevs Religion-Related peers in Georgia
$269k
$289k
Base
$129k
Bonus
$36k
Other
Benefits
$71k
Secretary & Consultant
Officer (Unspecified)
$222k
$238k
Base
$222k
Bonus
Other
Benefits
SVP of Operations & Interim President
Senior Vice President
25th percentile to medianvs all sectors nationwide
$204k
$219k
Base
$80k
Bonus
$46k
Other
Benefits
$71k
Executive Director of Sales
Above 90th percentilevs Religion-Related peers in Georgia
$194k
$208k
Base
$153k
Bonus
$25k
Other
Benefits
$9k
VP of Church Partnerships
Board Vice President
75th to 90th percentile
$156k
$168k
Base
$143k
Bonus
Other
Benefits
$8k
Cfo/senior VP (during 2023 Calendar Year)
Board Vice President
75th to 90th percentile
$155k
$167k
Base
$97k
Bonus
$42k
Other
Benefits
$5k
Executive Director of Data & Analysis
75th to 90th percentilevs Religion-Related peers in Georgia
$152k
$163k
Base
$127k
Bonus
$12k
Other
Benefits
$8k
VP of Finance
Board Vice President
75th to 90th percentile
$147k
$158k
Board Chairman & Consultant
Board Chair
Median to 75th percentile
$59k
$63k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Atlanta-Sandy Springs-Roswell, GA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 7 unpaid individuals.

Browse compensation in Religion-Related

Pay in context

Top pay as a share of expenses

In 2023, the highest total compensation at The reThink Group Inc equaled 1% of the organization's total expenses. The median for religion-related organizations is 18%.

This organization (2023)
1%
Sector median
18%
Middle half of sector
8% to 34%

Based on 11,129 religion-related organizations, each measured at its most recent filing year with reported expenses and compensation.

Funded by

Private foundations whose Form 990-PF Part XV grants matched this organization.

Down 38%
from 2022

From $462k in 2022 to $287k in 2023.

$462k
2022
$287k
2023
In today's dollarsEst.
Down 41% in real terms$520k to $308k

Estimated with Atlanta-Sandy Springs-Roswell, GA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay fell 42% from 2022 to 2023, while revenue fell 12%.

$462k in 2022 to $269k in 2023.
  • Senior Vice President pay fell 20% from 2022 to 2023.
  • Board Vice President pay held roughly steady from 2022 to 2023.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about The reThink Group Inc

What does the Key Employee of The reThink Group Inc earn?

In 2023, the Key Employee of The reThink Group Inc received $286,907 in total compensation. This pay is in the top 10% for Key Employee roles among Religion-Related organizations nationwide: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Key Employee pay at The reThink Group Inc compare with similar nonprofits?

Compared with the same role at Religion-Related organizations nationwide, the 2023 pay of the Key Employee at The reThink Group Inc falls in the top 10%. In 2023, the highest total compensation at The reThink Group Inc equaled 1% of the organization's total expenses. The median for religion-related organizations is 18%.

What are The reThink Group Inc's revenue and expenses?

In 2023, The reThink Group Inc reported $24.1M in total revenue and $25.3M in total expenses on its IRS Form 990.

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