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Filing year 2023

TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY

Pleasanton, California·EIN 68-0193182·501(c)(6)
Total revenue
$2.9M
Total assets
$1.6M
Total expenses
$2.8M
Reported officers
13
Mission

Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 3 reported individuals · Filing year 2023

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President
75th to 90th percentile
$229k
$250k
Base
$196k
Bonus
Other
Benefits
$8k
Dir of Marketing
Unclassified
$175k
$191k
Base
$155k
Bonus
Other
Benefits
$14k
Sales Develpmt
Unclassified
$116k
$127k

Teal figures restate each filed amount in 2026 dollars.

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 10 unpaid individuals.

Up 7%
from 2022

From $214k in 2022 to $229k in 2023.

$214k
2022
$229k
2023
In today's dollarsEst.
Up 3% in real terms$242k to $250k

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 7% from 2022 to 2023, while revenue rose 4%.

$214k in 2022 to $229k in 2023.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY reported revenue and expenses across 2 filing years.

RevenueExpenses
$2.8M
$2.7M
2022
$2.9M
$2.8M
2023
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY

What does the Chief Executive Officer of TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY earn?

In 2023, the Chief Executive Officer of TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY received $229,129 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among nonprofits nationwide, across all sectors, though not the top 10% of comparable filings. Based on IRS Form 990 data.

How does Chief Executive Officer pay at TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY falls between the 75th and 90th percentiles.

What are TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY's revenue and expenses?

In 2023, TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY reported $2.9M in total revenue and $2.8M in total expenses on its IRS Form 990.

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