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Filing year 2023

TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY

Pleasanton, California·EIN 68-0193182·6
Total revenue
$2.9M
Total assets
$1.6M
Total expenses
$2.8M
Reported officers
13
Mission

Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.

Executive compensation, broken down

Form 990 · Schedule J · 3 reported individuals · Filing year 2023

$229k
$250k
Base
$196k
Bonus
Other
Benefits
$8k
Dir of Marketing
unclassified
$175k
$191k
Base
$155k
Bonus
Other
Benefits
$14k
Sales Develpmt
unclassified
$116k
$127k

Teal figures restate each filed amount in 2026 dollars.

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 10 unpaid individuals.

Up 7%
from 2022

From $214k in 2022 to $229k in 2023.

$214k
2022
$229k
2023
In today's dollarsEst.
Up 3% in real terms$242k to $250k

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

TRI-VALLEY CONVENTION & VISITORS BUREAU VISIT TRI-VALLEY reported revenue and expenses across 2 filing years.

RevenueExpenses
$2.8M
$2.7M
2022
$2.9M
$2.8M
2023
Total revenue and total expenses from IRS Form 990 filings.
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