WHITEWATER IS AN OUTDOOR LIFESTYLE BRAND CENTERED ON THE PROMOTION, PROTECTION, AND MANAGEMENT OF RESOURCES SUPPORTING ACCESS TO RECREATIONAL EXPERIENCES. WHITEWATER'S MISSION IS TO FACILITATE ACCESS TO THIS LIFESTYLE BY LOWERING BARRIERS AND INSPIRING PEOPLE TO ENGAGE. THIS MISSION IS ROOTED IN THE BELIEF THAT ALL HUMAN BEINGS SHARE A GENETIC CODE THAT COMPELS US TO PLAY OUTSIDE. WHITEWATER PROVIDES ACCESSIBILITY TO A VARIETY OF THE BEST RECREATIONAL ACTIVITIES WITHIN THE SOUTHEASTERN UNITED STATES, INCLUDING WHITEWATER AND FLATWATER PADDLING, CLIMBING, RUNNING, CYCLING, HIKING, FISHING, AND MORE.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 7 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at Recreation & Sports organizations nationwide.
- Base
- $305k
- Bonus
- $76k
- Other
- —
- Benefits
- $31k
- Base
- $244k
- Bonus
- $51k
- Other
- —
- Benefits
- $18k
- Base
- $170k
- Bonus
- $45k
- Other
- —
- Benefits
- $5k
- Base
- $155k
- Bonus
- —
- Other
- —
- Benefits
- $14k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President Above 90th percentilevs Recreation & Sports peers in North Carolina | $305k | $76k | — | $31k | $412k $450k |
CFO Above 90th percentile | $244k | $51k | — | $18k | $313k $342k |
Director of Operations 75th to 90th percentile | $170k | $45k | — | $5k | $220k $240k |
Director of Marketing Director (Operational) 75th to 90th percentile | $155k | — | — | $14k | $169k $185k |
Director of Risk Management Highest Compensated Employee 25th percentile to median | — | — | — | — | $148k $162k |
Director of Activities Highest Compensated Employee 25th percentile to median | — | — | — | — | $131k $144k |
Outdoor Activities Operations Manager Operations Manager Median to 75th percentilevs all sectors nationwide | — | — | — | — | $123k $134k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 7 unpaid individuals.
Top pay as a share of expenses
In 2023, the highest total compensation at US NATIONAL WHITEWATER CENTER INC equaled 2% of the organization's total expenses. The median for recreation & sports organizations is 8%.
Based on 7,435 recreation & sports organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Climbed 13%
over 3 years
From $364k in 2020 to $412k in 2023.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 13% from 2020 to 2023, while revenue rose 6%.
- Chief Financial Officer pay rose 5% from 2020 to 2023.
- Chief Operating Officer pay rose 9% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2020 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about US NATIONAL WHITEWATER CENTER INC
What does the Chief Executive Officer of US NATIONAL WHITEWATER CENTER INC earn?
In 2023, the Chief Executive Officer of US NATIONAL WHITEWATER CENTER INC received $411,790 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Recreation & Sports organizations in North Carolina: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at US NATIONAL WHITEWATER CENTER INC compare with similar nonprofits?
Compared with the same role at Recreation & Sports organizations in North Carolina, the 2023 pay of the Chief Executive Officer at US NATIONAL WHITEWATER CENTER INC falls in the top 10%. In 2023, the highest total compensation at US NATIONAL WHITEWATER CENTER INC equaled 2% of the organization's total expenses. The median for recreation & sports organizations is 8%.
What are US NATIONAL WHITEWATER CENTER INC's revenue and expenses?
In 2023, US NATIONAL WHITEWATER CENTER INC reported $28.8M in total revenue and $24.4M in total expenses on its IRS Form 990.
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