WHITEWATER IS AN OUTDOOR LIFESTYLE BRAND CENTERED ON THE PROMOTION, PROTECTION, AND MANAGEMENT OF RESOURCES SUPPORTING ACCESS TO RECREATIONAL EXPERIENCES. WHITEWATER'S MISSION IS TO FACILITATE ACCESS TO THIS LIFESTYLE BY LOWERING BARRIERS AND INSPIRING PEOPLE TO ENGAGE. THIS MISSION IS ROOTED IN THE BELIEF THAT ALL HUMAN BEINGS SHARE A GENETIC CODE THAT COMPELS US TO PLAY OUTSIDE. WHITEWATER PROVIDES ACCESSIBILITY TO A VARIETY OF THE BEST RECREATIONAL ACTIVITIES WITHIN THE SOUTHEASTERN UNITED STATES, INCLUDING WHITEWATER AND FLATWATER PADDLING, CLIMBING, RUNNING, CYCLING, HIKING, FISHING, AND MORE.
Executive compensation, broken down
Form 990 · Schedule J · 7 reported individuals · Filing year 2023
- Base
- $305k
- Bonus
- $76k
- Other
- —
- Benefits
- $31k
- Base
- $244k
- Bonus
- $51k
- Other
- —
- Benefits
- $18k
- Base
- $170k
- Bonus
- $45k
- Other
- —
- Benefits
- $5k
- Base
- $155k
- Bonus
- —
- Other
- —
- Benefits
- $14k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President | $305k | $76k | — | $31k | $412k $450k |
CFO | $244k | $51k | — | $18k | $313k $342k |
Director of Operations | $170k | $45k | — | $5k | $220k $240k |
Director of Marketing director (operational) | $155k | — | — | $14k | $169k $185k |
Director of Risk Management highest compensated employee | — | — | — | — | $148k $162k |
Director of Activities highest compensated employee | — | — | — | — | $131k $144k |
Outdoor Activities Operations Manager highest compensated employee | — | — | — | — | $123k $134k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 7 unpaid individuals.
Climbed 13%
over 3 years
From $364k in 2020 to $412k in 2023.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Revenue and expenses over time
US NATIONAL WHITEWATER CENTER INC reported revenue and expenses across 3 filing years.
What Recreation & Sports executives earn
Comparable recreation & sports organizations nationwide pay their highest-earning executive a median of $42,799.
These are recreation & sports sector-wide figures, not this organization's reported pay. Based on 1,750 organizations across 1,750 filings (2021 – 2023).
See full Recreation & Sports compensation data →Compare any role, sector, or revenue band
Build your own benchmark from millions of reported positions.