The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination.
Executive compensation, broken down
Form 990 · Schedule J · 5 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $319k
- Bonus
- $150k
- Other
- —
- Benefits
- $13k
- Base
- $171k
- Bonus
- $25k
- Other
- —
- Benefits
- $16k
- Base
- $122k
- Bonus
- $15k
- Other
- —
- Benefits
- $18k
- Base
- $133k
- Bonus
- $20k
- Other
- —
- Benefits
- $1k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President/ceo Above 90th percentile | $319k | $150k | — | $13k | $494k $541k |
Controller Highest Compensated Employee Median to 75th percentile | $171k | $25k | — | $16k | $219k $240k |
Director of Partnership Highest Compensated Employee 25th percentile to median | $122k | $15k | — | $18k | $161k $176k |
Director of Marketing Director (Operational) 75th to 90th percentile | $133k | $20k | — | $1k | $154k $169k |
Director of Sales Highest Compensated Employee 25th percentile to median | — | — | — | — | $146k $160k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 17 unpaid individuals.
Down 8%
from 2022
From $535k in 2022 to $494k in 2023.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay fell 8% from 2022 to 2023, while revenue fell 1%.
- Highest Compensated Employee pay rose 4% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Revenue and expenses over time
Visit Napa Valley Inc reported revenue and expenses across 2 filing years.
Common questions about Visit Napa Valley Inc
What does the Chief Executive Officer of Visit Napa Valley Inc earn?
In 2023, the Chief Executive Officer of Visit Napa Valley Inc received $494,276 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at Visit Napa Valley Inc compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at Visit Napa Valley Inc falls in the top 10%.
What are Visit Napa Valley Inc's revenue and expenses?
In 2023, Visit Napa Valley Inc reported $9.6M in total revenue and $9.3M in total expenses on its IRS Form 990.
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