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Filing year 2024

Visit Salt Lake

Salt Lake City, Utah·EIN 87-0415106·6
Total revenue
$25.7M
Total assets
$7.3M
Total expenses
$25.7M
Reported officers
33
Mission

Promote Salt Lake County as a convention and tourist destination.

Executive compensation, broken down

Form 990 · Schedule J · 12 reported individuals · Filing year 2024

$674k
$718k
Base
$415k
Bonus
$207k
Other
Benefits
$35k
Chief Financial Officer
$349k
$372k
Base
$231k
Bonus
$66k
Other
Benefits
$36k
Chief Development Officer
$295k
$314k
Base
$229k
Bonus
$29k
Other
Benefits
$31k
Chief Sales & Experience Officer
key employee
$284k
$302k
Base
$217k
Bonus
$53k
Other
Benefits
$5k
Chief Brand & Marketing Officer
key employee
$268k
$285k
Base
$191k
Bonus
$47k
Other
Benefits
$19k
Chief Sports Officer
key employee
$264k
$281k
Base
$185k
Bonus
$36k
Other
Benefits
$32k
Chief Sales Officer
key employee
$258k
$274k
Base
$194k
Bonus
$24k
Other
Benefits
$31k
Director of Convention Sales, West
highest compensated employee
$226k
$240k
Base
$145k
Bonus
$41k
Other
Benefits
$33k
Managing Director of Sales, Midwest
highest compensated employee
$220k
$234k
Base
$143k
Bonus
$37k
Other
Benefits
$31k
Managing Director of Sales, East
highest compensated employee
$203k
$217k
Base
$145k
Bonus
$38k
Other
Benefits
$12k
Chief Services Officer
highest compensated employee
$168k
$179k
Base
$129k
Bonus
$17k
Other
Benefits
$14k
VP of Global Tourism & Travel
vice president
$166k
$177k
Base
$125k
Bonus
$17k
Other
Benefits
$20k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 21 unpaid individuals.

Up 4%
from 2023

From $649k in 2023 to $674k in 2024.

$649k
2023
$674k
2024
In today's dollarsEst.
Up 1% in real terms$710k to $718k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

Visit Salt Lake reported revenue and expenses across 2 filing years.

RevenueExpenses
$19.3M
$19.7M
2023
$25.7M
$25.7M
2024
Total revenue and total expenses from IRS Form 990 filings.
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