Mission
Promote Salt Lake County as a convention and tourist destination.
Executive compensation, broken down
Form 990 · Schedule J · 12 reported individuals · Filing year 2024
President & CEO
$674k
$718k
- Base
- $415k
- Bonus
- $207k
- Other
- —
- Benefits
- $35k
Chief Financial Officer
$349k
$372k
- Base
- $231k
- Bonus
- $66k
- Other
- —
- Benefits
- $36k
Chief Development Officer
$295k
$314k
- Base
- $229k
- Bonus
- $29k
- Other
- —
- Benefits
- $31k
Chief Sales & Experience Officer
key employee
$284k
$302k
- Base
- $217k
- Bonus
- $53k
- Other
- —
- Benefits
- $5k
Chief Brand & Marketing Officer
key employee
$268k
$285k
- Base
- $191k
- Bonus
- $47k
- Other
- —
- Benefits
- $19k
Chief Sports Officer
key employee
$264k
$281k
- Base
- $185k
- Bonus
- $36k
- Other
- —
- Benefits
- $32k
Chief Sales Officer
key employee
$258k
$274k
- Base
- $194k
- Bonus
- $24k
- Other
- —
- Benefits
- $31k
Director of Convention Sales, West
highest compensated employee
$226k
$240k
- Base
- $145k
- Bonus
- $41k
- Other
- —
- Benefits
- $33k
Managing Director of Sales, Midwest
highest compensated employee
$220k
$234k
- Base
- $143k
- Bonus
- $37k
- Other
- —
- Benefits
- $31k
Managing Director of Sales, East
highest compensated employee
$203k
$217k
- Base
- $145k
- Bonus
- $38k
- Other
- —
- Benefits
- $12k
Chief Services Officer
highest compensated employee
$168k
$179k
- Base
- $129k
- Bonus
- $17k
- Other
- —
- Benefits
- $14k
VP of Global Tourism & Travel
vice president
$166k
$177k
- Base
- $125k
- Bonus
- $17k
- Other
- —
- Benefits
- $20k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President & CEO | $415k | $207k | — | $35k | $674k $718k |
Chief Financial Officer | $231k | $66k | — | $36k | $349k $372k |
Chief Development Officer | $229k | $29k | — | $31k | $295k $314k |
Chief Sales & Experience Officer key employee | $217k | $53k | — | $5k | $284k $302k |
Chief Brand & Marketing Officer key employee | $191k | $47k | — | $19k | $268k $285k |
Chief Sports Officer key employee | $185k | $36k | — | $32k | $264k $281k |
Chief Sales Officer key employee | $194k | $24k | — | $31k | $258k $274k |
Director of Convention Sales, West highest compensated employee | $145k | $41k | — | $33k | $226k $240k |
Managing Director of Sales, Midwest highest compensated employee | $143k | $37k | — | $31k | $220k $234k |
Managing Director of Sales, East highest compensated employee | $145k | $38k | — | $12k | $203k $217k |
Chief Services Officer highest compensated employee | $129k | $17k | — | $14k | $168k $179k |
VP of Global Tourism & Travel vice president | $125k | $17k | — | $20k | $166k $177k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 21 unpaid individuals.
Up 4%
from 2023
From $649k in 2023 to $674k in 2024.
$649k
2023
$674k
2024
$649k
2023
$674k
2024
In today's dollarsEst.
Up 1% in real terms$710k to $718k
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend
Revenue and expenses over time
Visit Salt Lake reported revenue and expenses across 2 filing years.
RevenueExpenses
$19.3M
$19.7M
2023
$25.7M
$25.7M
2024
Total revenue and total expenses from IRS Form 990 filings.
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