Promote Salt Lake County as a convention and tourist destination.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 12 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $415k
- Bonus
- $207k
- Other
- —
- Benefits
- $35k
- Base
- $231k
- Bonus
- $66k
- Other
- —
- Benefits
- $36k
- Base
- $229k
- Bonus
- $29k
- Other
- —
- Benefits
- $31k
- Base
- $217k
- Bonus
- $53k
- Other
- —
- Benefits
- $5k
- Base
- $191k
- Bonus
- $47k
- Other
- —
- Benefits
- $19k
- Base
- $185k
- Bonus
- $36k
- Other
- —
- Benefits
- $32k
- Base
- $194k
- Bonus
- $24k
- Other
- —
- Benefits
- $31k
- Base
- $145k
- Bonus
- $41k
- Other
- —
- Benefits
- $33k
- Base
- $143k
- Bonus
- $37k
- Other
- —
- Benefits
- $31k
- Base
- $145k
- Bonus
- $38k
- Other
- —
- Benefits
- $12k
- Base
- $129k
- Bonus
- $17k
- Other
- —
- Benefits
- $14k
- Base
- $125k
- Bonus
- $17k
- Other
- —
- Benefits
- $20k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President & CEO Above 90th percentile | $415k | $207k | — | $35k | $674k $718k |
Chief Financial Officer Above 90th percentile | $231k | $66k | — | $36k | $349k $372k |
Chief Development Officer Above 90th percentile | $229k | $29k | — | $31k | $295k $314k |
Chief Sales & Experience Officer Key Employee 75th to 90th percentile | $217k | $53k | — | $5k | $284k $302k |
Chief Brand & Marketing Officer Key Employee 75th to 90th percentile | $191k | $47k | — | $19k | $268k $285k |
Chief Sports Officer Key Employee 75th to 90th percentile | $185k | $36k | — | $32k | $264k $281k |
Chief Sales Officer Key Employee Median to 75th percentile | $194k | $24k | — | $31k | $258k $274k |
Director of Convention Sales, West Highest Compensated Employee Median to 75th percentile | $145k | $41k | — | $33k | $226k $240k |
Managing Director of Sales, Midwest Highest Compensated Employee Median to 75th percentile | $143k | $37k | — | $31k | $220k $234k |
Managing Director of Sales, East Highest Compensated Employee Median to 75th percentile | $145k | $38k | — | $12k | $203k $217k |
Chief Services Officer Highest Compensated Employee Median to 75th percentile | $129k | $17k | — | $14k | $168k $179k |
VP of Global Tourism & Travel Board Vice President Median to 75th percentile | $125k | $17k | — | $20k | $166k $177k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 21 unpaid individuals.
Up 4%
from 2023
From $649k in 2023 to $674k in 2024.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 4% from 2023 to 2024, while revenue rose 34%.
- Chief Financial Officer pay rose 12% from 2023 to 2024.
- Highest Compensated Employee pay fell 2% from 2023 to 2024.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Revenue and expenses over time
Visit Salt Lake reported revenue and expenses across 2 filing years.
Common questions about Visit Salt Lake
What does the Chief Executive Officer of Visit Salt Lake earn?
In 2024, the Chief Executive Officer of Visit Salt Lake received $674,307 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at Visit Salt Lake compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at Visit Salt Lake falls in the top 10%.
What are Visit Salt Lake's revenue and expenses?
In 2024, Visit Salt Lake reported $25.7M in total revenue and $25.7M in total expenses on its IRS Form 990.
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