WE STIMULATE NEW OVERNIGHT TRAVEL TO SANTA BARBARA SOUTH COAST THROUGH ADVERTISING, CONTENT MARKETING, TRAVEL MEDIA RELATIONSHIPS, MEETINGS PROMOTIONS, AND TRAVEL TRADE DEVELOPMENT.
Executive compensation, broken down
Form 990 · Schedule J · 6 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $310k
- Bonus
- —
- Other
- —
- Benefits
- $20k
- Base
- $232k
- Bonus
- —
- Other
- —
- Benefits
- $10k
- Base
- $132k
- Bonus
- —
- Other
- —
- Benefits
- $17k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President/ceo Above 90th percentile | $310k | — | — | $20k | $340k $372k |
VP of Strategic Planning Vice President 75th to 90th percentile | $232k | — | — | $10k | $249k $273k |
Director of Sales Highest Compensated Employee 25th percentile to median | $132k | — | — | $17k | $153k $167k |
Director of Public Relatio Highest Compensated Employee 25th percentile to median | — | — | — | — | $147k $161k |
Director of Marketing Director (Operational) Median to 75th percentile | — | — | — | — | $144k $157k |
Director of Community Partnerships & Events Highest Compensated Employee 10th to 25th percentile | — | — | — | — | $122k $134k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 19 unpaid individuals.
Up 40%
from 2022
From $243k in 2022 to $340k in 2023.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 40% from 2022 to 2023, while revenue rose 3%.
- Vice President pay rose 36% from 2022 to 2023.
- Highest Compensated Employee pay rose 7% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Revenue and expenses over time
VISIT SANTA BARBARA reported revenue and expenses across 2 filing years.
Common questions about VISIT SANTA BARBARA
What does the Chief Executive Officer of VISIT SANTA BARBARA earn?
In 2023, the Chief Executive Officer of VISIT SANTA BARBARA received $339,668 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at VISIT SANTA BARBARA compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at VISIT SANTA BARBARA falls in the top 10%.
What are VISIT SANTA BARBARA's revenue and expenses?
In 2023, VISIT SANTA BARBARA reported $11.2M in total revenue and $11.1M in total expenses on its IRS Form 990.
Compare any role, sector, or revenue band
Build your own benchmark from millions of reported positions.