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Filing year 2023

VISIT SANTA CRUZ COUNTY

Santa Cruz, California·EIN 77-0200405·NTEE S33L · Community Improvement & Capacity Building·501(c)(6)
Total revenue
$3.2M
Total assets
$2.5M
Total expenses
$3.1M
Reported officers
24
Mission

CITY & COUNTY TOURISM PROMOTION

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2023

Executive Dir.
Officer (Unspecified)
$179k
$196k
Base
$179k
Bonus
Other
Benefits

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 23 unpaid individuals.

Browse compensation in Community Improvement & Capacity Building

Pay in context

Top pay as a share of expenses

In 2023, the highest total compensation at VISIT SANTA CRUZ COUNTY equaled 6% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.

This organization (2023)
6%
Sector median
14%
Middle half of sector
6% to 28%

Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.

Down 16%
from 2022

From $213k in 2022 to $179k in 2023.

$213k
2022
$179k
2023
In today's dollarsEst.
Down 19% in real terms$243k to $196k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about VISIT SANTA CRUZ COUNTY

What are VISIT SANTA CRUZ COUNTY's revenue and expenses?

In 2023, VISIT SANTA CRUZ COUNTY reported $3.2M in total revenue and $3.1M in total expenses on its IRS Form 990.

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