To engage in educational activities and the marketing of the Santa Lucia Highlands American Viticultural Area by growers and producers to consumers and the wine industry as a whole. To be the authoritative voice for the advancement of knowledge of the world class and unique qualities of terrior, winegrowers and wines of the Santa Lucia Highlands. And any other lawful activities permitted under the California Nonprofit Mutual Benefit Corporation Law.
Executive compensation
Form 990 · Schedule J · 1 reported individual · Filing year 2024
| Position | Total |
|---|---|
Executive Dir. board member | $102k $108k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 11 unpaid individuals.
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