Skip to main content
Filing year 2024

BETTER BUSINESS BUREAU INC

Louisville, Kentucky·EIN 61-0417092·6
Total revenue
$2.7M
Total assets
$2.4M
Total expenses
$2.6M
Reported officers
21
Mission

THE ORGANIZATION'S PURPOSE IS TO PROMOTE AND ASSIST IN MAINTAINING TRUTH, HONESTY AND ACCURACY IN ADVERTISING, SELLING AND SERVICE PRACTICES AND TO HELP INCREASE JUSTIFIED PUBLIC CONFIDENCE IN THE PRINTED AND SPOKEN WORD OF BUSINESS. THE ORGANIZATION ALSO SEEKS TO ADVOCATE AND ASSIST IN MAINTAINING FAIR COMPETITION AMONG BUSINESSES AND TO PROMOTE INTEGRITY IN THE MARKETPLACE' IN THE SPIRIT OF SELF-REGULATION OF PRIVATE BUSINESS IN A FREE ENTERPRISE SOCIETY AND TO INFORM AND EDUCATE THE PUBLIC AS TO THE DIFFERENCE BETWEEN HONEST AND LEGITIMATE ADVERTISING, SELLING AND SOLICITING PRACTICES, AND THOSE WHICH ARE MISLEADING, DISHONEST AND IMPROPER AND TO PROTECT THE PUBLIC FROM BEING MISLED BY PERSONS USING UNFAIR ADVERTISING, SELLING OR SOLICITING PRACTICES BY ALL PROPER MEANS, INCLUDING RENDERING REPORTS ON REQUEST WITH RESPECT TO INDIVIDUAL BUSINESSES AND NON-PROFIT ORGANIZATIONS.

Executive compensation, broken down

Form 990 · Schedule J · 1 reported individual · Filing year 2024

Base salaryBonusOther compensationBenefits
Base salaryBonusOther compensationBenefitsExecutive compensation
$177k
$187k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 20 unpaid individuals.

Up 11%
from 2023

From $158k in 2023 to $177k in 2024.

$158k
2023
$177k
2024
In today's dollarsEst.
Up 8% in real terms$173k to $187k

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

BETTER BUSINESS BUREAU INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$2.7M
$2.6M
2023
$2.7M
$2.6M
2024
Total revenue and total expenses from IRS Form 990 filings.
Free, forever
Build lists. Save your benchmarks.
A free Lucido account lets you build lists of nonprofits and save your search filters. No credit card.
Create free account
Already a member? Sign in
Build a benchmark

Compare any role, sector, or revenue band

Build your own benchmark from millions of reported positions.