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Filing year 2024

BETTERLIFE

Madison, Wisconsin·EIN 42-0594470·8
Total revenue
$63.5M
Total assets
$586.6M
Total expenses
$69.2M
Reported officers
28
Mission

Fraternal Benefit Society - As a fraternal benefit insurance society, our mission is to help our members protect their families' financial futures, build better lives, and better their communities.

Executive compensation, broken down

Form 990 · Schedule J · 28 reported individuals · Filing year 2024

Board Chair/ceo/president
$623k
$670k
Base
$489k
Bonus
$65k
Other
$1k
Benefits
$17k
Chief Operating Officer
$374k
$403k
Base
$245k
Bonus
$56k
Other
$381
Benefits
$43k
Base
$264k
Bonus
$6k
Other
$759
Benefits
$43k
Svp-member Experience
officer (unspecified)
$279k
$300k
Base
$186k
Bonus
$25k
Other
$372
Benefits
$40k
Former Officer and Director
former officer/director/trustee
$247k
$266k
Base
$227k
Bonus
Other
$1k
Benefits
$19k
Svp-strategic Initiatives/corporate Secretary
secretary (operational)
$218k
$235k
Base
$167k
Bonus
$27k
Other
$531
Benefits
$13k
Manager-independent Sales
highest compensated employee
$211k
$227k
Base
$137k
Bonus
$67k
Other
$96
Benefits
$3k
External Wholesaler/senior Sales Director
highest compensated employee
$206k
$221k
Base
$63k
Bonus
$117k
Other
$220
Benefits
$21k
Svp-it/secretary
secretary (operational)
$193k
$208k
Base
$150k
Bonus
$23k
Other
$190
Benefits
$1k
Vp-national Sales
officer (unspecified)
$186k
$200k
Base
$114k
Bonus
$40k
Other
$2k
Benefits
$27k
Director-member Sales
highest compensated employee
$159k
$171k
Base
$111k
Bonus
$9k
Other
$712
Benefits
$36k
Senior Director-actuarial Pricing and Product Design
highest compensated employee
$155k
$167k
Base
$106k
Bonus
$37k
Other
$132
Benefits
$10k
Vp-member Services
officer (unspecified)
$155k
$167k
Base
$117k
Bonus
$21k
Other
$560
Benefits
$13k
Vp-talent Management
officer (unspecified)
$152k
$163k
Base
$130k
Bonus
$17k
Other
$754
Benefits
$1k
Vp-direct to Consumer
highest compensated employee
$122k
$131k
Former Director
former officer/director/trustee
$63k
$67k
Base
Bonus
Other
$63k
Benefits
$90
Independent Director
board member
$57k
$61k
Independent Director
board member
$43k
$47k
Independent Director
board member
$43k
$47k
Independent Director
board member
$43k
$47k
Former Director
former officer/director/trustee
$43k
$47k
Base
Bonus
Other
$43k
Benefits
Independent Director
board member
$43k
$47k
Independent Director
board member
$43k
$47k
Independent Director
board member
$43k
$47k
Independent Director
board member
$43k
$47k
Former Director
former officer/director/trustee
$40k
$43k
Base
Bonus
Other
$40k
Benefits
Chief Distribution Officer
officer (unspecified)
$35k
$38k
Former Director
former officer/director/trustee
$35k
$37k
Base
Bonus
Other
$35k
Benefits

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Up 42%
from 2023

From $438k in 2023 to $623k in 2024.

$438k
2023
$623k
2024
In today's dollarsEst.
Up 39% in real terms$483k to $670k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

BETTERLIFE reported revenue and expenses across 2 filing years.

RevenueExpenses
$64.3M
$69.7M
2023
$63.5M
$69.2M
2024
Total revenue and total expenses from IRS Form 990 filings.
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