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Filing year 2024

Check My Ads Institute

Washington, District of Columbia·EIN 87-1895699·NTEE B05 · Education·3
Total revenue
$1.5M
Total assets
$600k
Total expenses
$2.1M
Reported officers
8
Mission

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

Executive compensation, broken down

Form 990 · Schedule J · 2 reported individuals · Filing year 2024

Ceo/co-founder
key employee
$157k
$166k
Base
$150k
Bonus
Other
Benefits
$7k
Chief Strategy Officer
key employee
$150k
$159k
Base
$144k
Bonus
Other
Benefits
$6k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Washington-Arlington-Alexandria, DC-VA-MD-WV metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 6 unpaid individuals.

Browse compensation in Education

Climbed 6%
over 2 years

From $148k in 2022 to $157k in 2024.

$148k
2022
$156k
2023
$157k
2024
In today's dollarsEst.
Down 1% in real terms$168k to $166k

Estimated with Washington-Arlington-Alexandria, DC-VA-MD-WV metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

Check My Ads Institute reported revenue and expenses across 3 filing years.

RevenueExpenses
$1.7M
$986k
2022
$2.2M
$1.7M
2023
$1.5M
$2.1M
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Education executives earn in District of Columbia

Comparable education organizations in District of Columbia pay their highest-earning executive a median of $180,769.

25th percentile
$107k
Median
$180,769
75th percentile
$290k
90th percentile
$435k

These are education sector-wide figures, not this organization's reported pay. Based on 156 organizations across 156 filings (2022 – 2023).

See full Education pay data for District of Columbia
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