Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 2 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Education organizations in District of Columbia.
- Base
- $150k
- Bonus
- —
- Other
- —
- Benefits
- $7k
- Base
- $144k
- Bonus
- —
- Other
- —
- Benefits
- $6k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Ceo/co-founder Key Employee 10th to 25th percentile | $150k | — | — | $7k | $157k $166k |
Chief Strategy Officer Key Employee 10th to 25th percentile | $144k | — | — | $6k | $150k $159k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Washington-Arlington-Alexandria, DC-VA-MD-WV metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 6 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at Check My Ads Institute equaled 8% of the organization's total expenses. The median for education organizations is 7%.
Based on 26,320 education organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Climbed 6%
over 2 years
From $148k in 2022 to $157k in 2024.
Estimated with Washington-Arlington-Alexandria, DC-VA-MD-WV metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about Check My Ads Institute
What does the Key Employee of Check My Ads Institute earn?
In 2024, the Key Employee of Check My Ads Institute received $156,561 in total compensation. This pay is in the bottom quarter for Key Employee roles among Education organizations in District of Columbia, above the lowest 10% of comparable filings. Based on IRS Form 990 data.
How does Key Employee pay at Check My Ads Institute compare with similar nonprofits?
Compared with the same role at Education organizations in District of Columbia, the 2024 pay of the Key Employee at Check My Ads Institute falls between the 10th and 25th percentiles. In 2024, the highest total compensation at Check My Ads Institute equaled 8% of the organization's total expenses. The median for education organizations is 7%.
What are Check My Ads Institute's revenue and expenses?
In 2024, Check My Ads Institute reported $1.5M in total revenue and $2.1M in total expenses on its IRS Form 990.
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