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Filing year 2024

COALITION FOR BETTER ADS

Washington, District of Columbia·EIN 81-4575786·NTEE W90 · Public & Societal Benefit·6
Total revenue
$924k
Total assets
$278k
Total expenses
$800k
Reported officers
3
Mission

TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.

Reported officers (all unpaid)

No paid executives reported in 2024. COALITION FOR BETTER ADS reported 3 unpaid officers and board members on its 990.

Chairman
Secretary
Treasurer
Financial trend

Revenue and expenses over time

COALITION FOR BETTER ADS reported revenue and expenses across 2 filing years.

RevenueExpenses
$687k
$897k
2023
$924k
$800k
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Public & Societal Benefit executives earn

COALITION FOR BETTER ADS reported no executive compensation in its latest filing. For context, the highest-paid executive at a comparable public & societal benefit organization nationwide earns a median of $76,607.

25th percentile
$29k
Median
$76,607
75th percentile
$157k
90th percentile
$280k

These are public & societal benefit sector-wide figures, not this organization's reported pay. Based on 641 organizations across 641 filings (2021 – 2023).

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