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Filing year 2023

CORONADO TOURISM IMPROVEMENT DISTRICT DBA DISCOVER CORONADO

Coronado, California·EIN 45-2285915·NTEE S41 · Community Improvement & Capacity Building·6
Total revenue
$2M
Total assets
$2.2M
Total expenses
$1.8M
Reported officers
11
Mission

TO EFFECTIVELY PROMOTE CORONADO AS A YEAR-ROUND DESTINATION TO VISITORS FROM ACROSS THE BRIDGE AND ACROSS THE COUNTRY, WHILE CONTRIBUTING TO THE VITALITY OF THE COMMUNITY.

Executive compensation

Form 990 · Schedule J · 2 reported individuals · Filing year 2023

Director of Sales
highest compensated employee
$118k
$130k
Executive Director
$115k
$126k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Browse compensation in Community Improvement & Capacity Building

Down 49%
from 2022

From $230k in 2022 to $118k in 2023.

$230k
2022
$118k
2023
In today's dollarsEst.
Down 51% in real terms$263k to $130k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

CORONADO TOURISM IMPROVEMENT DISTRICT DBA DISCOVER CORONADO reported revenue and expenses across 2 filing years.

RevenueExpenses
$2.1M
$1.9M
2022
$2M
$1.8M
2023
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Community Improvement & Capacity Building executives earn in California

Comparable community improvement & capacity building organizations in California pay their highest-earning executive a median of $95,054.

25th percentile
$42k
Median
$95,054
75th percentile
$159k
90th percentile
$256k

These are community improvement & capacity building sector-wide figures, not this organization's reported pay. Based on 255 organizations across 255 filings (2021 – 2023).

See full Community Improvement & Capacity Building pay data for California
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