THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY.
Executive compensation, broken down
Form 990 · Schedule J · 9 reported individuals · Filing year 2023
| Base salary | Bonus | Other compensation | Benefits | Executive compensation | |
|---|---|---|---|---|---|
Senior VP External Affairs senior vice president $398k $430k | |||||
VP of Ticket Sales & Services vice president $229k $247k | |||||
VP of Creative & Guest Service vice president $210k $227k | |||||
VP of Executive Services executive vice president $208k $225k | |||||
Director of Communications director (operational) $166k $180k | |||||
Teal figures restate each filed amount in 2026 dollars.
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 84 unpaid individuals.
Up 3%
from 2022
From $1.1M in 2022 to $1.1M in 2023.
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Revenue and expenses over time
COTTON BOWL ATHLETIC ASSOCIATION reported revenue and expenses across 2 filing years.
What Recreation & Sports executives earn in Texas
Comparable recreation & sports organizations in Texas pay their highest-earning executive a median of $49,785.
These are recreation & sports sector-wide figures, not this organization's reported pay. Based on 402 organizations across 402 filings (2021 – 2024).
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