THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 9 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at Recreation & Sports organizations nationwide.
- Base
- $856k
- Bonus
- $80k
- Other
- —
- Benefits
- $157k
- Base
- $507k
- Bonus
- $176k
- Other
- —
- Benefits
- $103k
- Base
- $291k
- Bonus
- $36k
- Other
- —
- Benefits
- $71k
- Base
- $157k
- Bonus
- $18k
- Other
- —
- Benefits
- $54k
- Base
- $140k
- Bonus
- $18k
- Other
- —
- Benefits
- $52k
- Base
- $143k
- Bonus
- $16k
- Other
- —
- Benefits
- $49k
- Base
- $105k
- Bonus
- $15k
- Other
- —
- Benefits
- $48k
- Base
- $122k
- Bonus
- $15k
- Other
- —
- Benefits
- $29k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President / CEO Above 90th percentilevs Recreation & Sports peers in Texas | $856k | $80k | — | $157k | $1.1M $1.2M |
COO / CFO Above 90th percentile | $507k | $176k | — | $103k | $786k $850k |
Senior VP External Affairs Senior Vice President 75th to 90th percentilevs all sectors nationwide | $291k | $36k | — | $71k | $398k $430k |
VP of Ticket Sales & Services Board Vice President Above 90th percentile | $157k | $18k | — | $54k | $229k $247k |
VP of Creative & Guest Service Board Vice President Above 90th percentile | $140k | $18k | — | $52k | $210k $227k |
VP of Executive Services Executive Vice President Median to 75th percentilevs all sectors nationwide | $143k | $16k | — | $49k | $208k $225k |
Director of Stadium Operations Median to 75th percentile | $105k | $15k | — | $48k | $168k $181k |
Director of Communications Director (Operational) 75th to 90th percentile | $122k | $15k | — | $29k | $166k $180k |
Director of Ticket Operations Median to 75th percentile | — | — | — | — | $142k $154k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 84 unpaid individuals.
Top pay as a share of expenses
In 2023, the highest total compensation at COTTON BOWL ATHLETIC ASSOCIATION equaled 8% of the organization's total expenses. The median for recreation & sports organizations is 8%.
Based on 7,435 recreation & sports organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 3%
from 2022
From $1.1M in 2022 to $1.1M in 2023.
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 3% from 2022 to 2023, while revenue rose 9%.
- Chief Financial Officer pay rose 27% from 2022 to 2023.
- Senior Vice President pay rose 7% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about COTTON BOWL ATHLETIC ASSOCIATION
What does the Chief Executive Officer of COTTON BOWL ATHLETIC ASSOCIATION earn?
In 2023, the Chief Executive Officer of COTTON BOWL ATHLETIC ASSOCIATION received $1,093,397 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Recreation & Sports organizations in Texas: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at COTTON BOWL ATHLETIC ASSOCIATION compare with similar nonprofits?
Compared with the same role at Recreation & Sports organizations in Texas, the 2023 pay of the Chief Executive Officer at COTTON BOWL ATHLETIC ASSOCIATION falls in the top 10%. In 2023, the highest total compensation at COTTON BOWL ATHLETIC ASSOCIATION equaled 8% of the organization's total expenses. The median for recreation & sports organizations is 8%.
What are COTTON BOWL ATHLETIC ASSOCIATION's revenue and expenses?
In 2023, COTTON BOWL ATHLETIC ASSOCIATION reported $18.2M in total revenue and $14.3M in total expenses on its IRS Form 990.
Compare any role, sector, or revenue band
Build your own benchmark from millions of reported positions.
Learn More About Nonprofit Compensation
Guides to help you understand and use this data
Nonprofit CFO Salary
What nonprofit CFOs earn, what drives the number, and how to use public compensation data in a job search or negotiation.
Read moreNonprofit COO Salary
What nonprofit COOs earn, what drives the number, and how to use public compensation data in a job search or board decision.
Read moreNonprofit Executive Director Salary
What nonprofit executive directors earn, what drives the number, and how to use public compensation data whether you are a candidate, a current ED, or a board member.
Read more