Mission
OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY AND VISITORS.
Executive compensation, broken down
Form 990 · Schedule J · 12 reported individuals · Filing year 2023
President and CEO
$686k
$741k
- Base
- $436k
- Bonus
- $204k
- Other
- $9k
- Benefits
- $16k
Senior VP & Chief Sales Officer
senior vice president
$510k
$551k
- Base
- $331k
- Bonus
- $144k
- Other
- —
- Benefits
- $19k
Executive Director
$433k
$468k
- Base
- $214k
- Bonus
- $194k
- Other
- —
- Benefits
- $10k
CMO
key employee
$378k
$408k
- Base
- $254k
- Bonus
- $97k
- Other
- —
- Benefits
- $10k
Senior Vp, Tourism & Operations
senior vice president
$367k
$397k
- Base
- $244k
- Bonus
- $99k
- Other
- —
- Benefits
- $10k
$332k
$359k
- Base
- $271k
- Bonus
- $35k
- Other
- —
- Benefits
- $11k
Svp, Chief Diversity, Equity and Inclusion Officer
senior vice president
$284k
$307k
- Base
- $196k
- Bonus
- $58k
- Other
- —
- Benefits
- $19k
VP of Sales
vice president
$239k
$259k
- Base
- $151k
- Bonus
- $65k
- Other
- —
- Benefits
- $15k
VP of Research & Insights
vice president
$237k
$256k
- Base
- $153k
- Bonus
- $52k
- Other
- —
- Benefits
- $22k
VP of Client Services
vice president
$218k
$236k
- Base
- $157k
- Bonus
- $44k
- Other
- —
- Benefits
- $10k
Senior Director of Sales
highest compensated employee
$214k
$231k
- Base
- $141k
- Bonus
- $48k
- Other
- —
- Benefits
- $17k
Board Secretary
board secretary
$120k
$130k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President and CEO | $436k | $204k | $9k | $16k | $686k $741k |
Senior VP & Chief Sales Officer senior vice president | $331k | $144k | — | $19k | $510k $551k |
Executive Director | $214k | $194k | — | $10k | $433k $468k |
CMO key employee | $254k | $97k | — | $10k | $378k $408k |
Senior Vp, Tourism & Operations senior vice president | $244k | $99k | — | $10k | $367k $397k |
CFO | $271k | $35k | — | $11k | $332k $359k |
Svp, Chief Diversity, Equity and Inclusion Officer senior vice president | $196k | $58k | — | $19k | $284k $307k |
VP of Sales vice president | $151k | $65k | — | $15k | $239k $259k |
VP of Research & Insights vice president | $153k | $52k | — | $22k | $237k $256k |
VP of Client Services vice president | $157k | $44k | — | $10k | $218k $236k |
Senior Director of Sales highest compensated employee | $141k | $48k | — | $17k | $214k $231k |
Board Secretary board secretary | — | — | — | — | $120k $130k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 33 unpaid individuals.
Down 7%
from 2022
From $739k in 2022 to $686k in 2023.
$739k
2022
$686k
2023
$739k
2022
$686k
2023
In today's dollarsEst.
Down 12% in real terms$840k to $741k
Estimated with Dallas-Fort Worth-Arlington, TX metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend
Revenue and expenses over time
DALLAS CONVENTION & VISITORS BUREAU reported revenue and expenses across 2 filing years.
RevenueExpenses
$31.5M
$30.4M
2022
$32.1M
$32.6M
2023
Total revenue and total expenses from IRS Form 990 filings.
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