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Filing year 2024

DIRECTIONS CREDIT UNION INC

Toledo, Ohio·EIN 34-4475249·501(c)(14)
Total revenue
$73.8M
Total assets
$1.3B
Total expenses
$65.9M
Reported officers
23
Mission

TO BE A TRUSTED PARTNER IN HELPING MEMBERS ACHIEVE THEIR FINANCIAL GOALS.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 13 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

CEO
Above 90th percentile
$536k
$576k
Base
$469k
Bonus
$53k
Other
$176
Benefits
$1k
Sr Mortgage Loan Originator
Highest Compensated Employee
75th to 90th percentile
$350k
$377k
Base
$338k
Bonus
$1k
Other
$176
Benefits
$630
Chief Operating Officer
Above 90th percentile
$332k
$357k
Base
$292k
Bonus
$30k
Other
$176
Benefits
$1k
Chief Strategy Officer
Officer (Unspecified)
$302k
$325k
Base
$261k
Bonus
$32k
Other
$176
Benefits
$1k
SVP Retail Ops & Phys Pres
Senior Vice President
Median to 75th percentile
$254k
$273k
Base
$224k
Bonus
$22k
Other
$176
Benefits
$630
Chief Talent Officer
Officer (Unspecified)
$248k
$267k
Base
$213k
Bonus
$28k
Other
$176
Benefits
$630
Chief Risk Officer
Officer (Unspecified)
$247k
$266k
Base
$216k
Bonus
$23k
Other
$176
Benefits
$1k
Chief Experience Officer
Officer (Unspecified)
$220k
$236k
Base
$200k
Bonus
$16k
Other
$74
Benefits
$630
SVP - Lending
Senior Vice President
25th percentile to median
$194k
$208k
Base
$172k
Bonus
$15k
Other
$176
Benefits
$788
SVP Member Experience
Senior Vice President
25th percentile to median
$177k
$191k
Base
$147k
Bonus
$24k
Other
$176
Benefits
$1k
VP of Branding & Comm Enga
Board Vice President
Median to 75th percentile
$151k
$162k
Base
$141k
Bonus
$5k
Other
$176
Benefits
VP Member Experience
Board Vice President
Median to 75th percentile
$149k
$161k
VP Itm Ops & Facilities
Board Vice President
Median to 75th percentile
$143k
$154k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 10 unpaid individuals.

Up 2%
from 2023

From $527k in 2023 to $536k in 2024.

$527k
2023
$536k
2024
In today's dollarsEst.
Down 1% in real terms$582k to $576k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 2% from 2023 to 2024, while revenue rose 17%.

$527k in 2023 to $536k in 2024.
  • Highest Compensated Employee pay rose 19% from 2023 to 2024.
  • Senior Vice President pay rose 13% from 2023 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

DIRECTIONS CREDIT UNION INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$62.9M
$54.3M
2023
$73.8M
$65.9M
2024
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about DIRECTIONS CREDIT UNION INC

What does the Chief Executive Officer of DIRECTIONS CREDIT UNION INC earn?

In 2024, the Chief Executive Officer of DIRECTIONS CREDIT UNION INC received $535,602 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at DIRECTIONS CREDIT UNION INC compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at DIRECTIONS CREDIT UNION INC falls in the top 10%.

What are DIRECTIONS CREDIT UNION INC's revenue and expenses?

In 2024, DIRECTIONS CREDIT UNION INC reported $73.8M in total revenue and $65.9M in total expenses on its IRS Form 990.

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