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Filing year 2023

FLORIDA TOURISM INDUSTRY MARKETING CORP INC

Tallahassee, Florida·EIN 59-3359293·6
Total revenue
$105.9M
Total assets
$45.6M
Total expenses
$105M
Reported officers
40
Mission

TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.

Executive compensation, broken down

Form 990 · Schedule J · 8 reported individuals · Filing year 2023

President and CEO
$242k
$264k
Base
$196k
Bonus
Other
Benefits
$34k
VP of Executive Operations and Administration
executive vice president
$186k
$203k
Base
$144k
Bonus
Other
Benefits
$34k
Coo/general Counsel
officer (unspecified)
$182k
$198k
Base
$147k
Bonus
Other
Benefits
$26k
Director of Welcome Center Operations
$180k
$197k
Base
$138k
Bonus
Other
Benefits
$34k
Director of Brand
highest compensated employee
$169k
$184k
Base
$127k
Bonus
Other
Benefits
$34k
Director of Technology Operations
$167k
$183k
Base
$126k
Bonus
Other
Benefits
$34k
Senior Vice President of Marketing
senior vice president
$167k
$183k
Base
$135k
Bonus
Other
Benefits
$24k
Chief Financial Officer
$162k
$177k
Base
$152k
Bonus
Other
Benefits
$1k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 32 unpaid individuals.

Up 8%
from 2022

From $224k in 2022 to $242k in 2023.

$224k
2022
$242k
2023
In today's dollarsEst.
Up 3% in real terms$256k to $264k

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

FLORIDA TOURISM INDUSTRY MARKETING CORP INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$86.6M
$86.1M
2022
$105.9M
$105M
2023
Total revenue and total expenses from IRS Form 990 filings.
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