TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 8 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $196k
- Bonus
- —
- Other
- —
- Benefits
- $34k
- Base
- $144k
- Bonus
- —
- Other
- —
- Benefits
- $34k
- Base
- $147k
- Bonus
- —
- Other
- —
- Benefits
- $26k
- Base
- $138k
- Bonus
- —
- Other
- —
- Benefits
- $34k
- Base
- $127k
- Bonus
- —
- Other
- —
- Benefits
- $34k
- Base
- $126k
- Bonus
- —
- Other
- —
- Benefits
- $34k
- Base
- $135k
- Bonus
- —
- Other
- —
- Benefits
- $24k
- Base
- $152k
- Bonus
- —
- Other
- —
- Benefits
- $1k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President and CEO 75th to 90th percentile | $196k | — | — | $34k | $242k $264k |
VP of Executive Operations and Administration Executive Vice President Median to 75th percentile | $144k | — | — | $34k | $186k $203k |
Coo/general Counsel Officer (Unspecified) | $147k | — | — | $26k | $182k $198k |
Director of Welcome Center Operations Median to 75th percentile | $138k | — | — | $34k | $180k $197k |
Director of Brand Highest Compensated Employee Median to 75th percentile | $127k | — | — | $34k | $169k $184k |
Director of Technology Operations Median to 75th percentile | $126k | — | — | $34k | $167k $183k |
Senior Vice President of Marketing Senior Vice President 25th percentile to median | $135k | — | — | $24k | $167k $183k |
Chief Financial Officer Median to 75th percentile | $152k | — | — | $1k | $162k $177k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 32 unpaid individuals.
Up 8%
from 2022
From $224k in 2022 to $242k in 2023.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 8% from 2022 to 2023, while revenue rose 22%.
- Chief Operating Officer pay rose 4% from 2022 to 2023.
- Highest Compensated Employee pay fell 2% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Revenue and expenses over time
FLORIDA TOURISM INDUSTRY MARKETING CORP INC reported revenue and expenses across 2 filing years.
Common questions about FLORIDA TOURISM INDUSTRY MARKETING CORP INC
What does the Chief Executive Officer of FLORIDA TOURISM INDUSTRY MARKETING CORP INC earn?
In 2023, the Chief Executive Officer of FLORIDA TOURISM INDUSTRY MARKETING CORP INC received $241,783 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among nonprofits nationwide, across all sectors, though not the top 10% of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at FLORIDA TOURISM INDUSTRY MARKETING CORP INC compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2023 pay of the Chief Executive Officer at FLORIDA TOURISM INDUSTRY MARKETING CORP INC falls between the 75th and 90th percentiles.
What are FLORIDA TOURISM INDUSTRY MARKETING CORP INC's revenue and expenses?
In 2023, FLORIDA TOURISM INDUSTRY MARKETING CORP INC reported $105.9M in total revenue and $105M in total expenses on its IRS Form 990.
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