GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
Executive compensation, broken down
Form 990 · Schedule J · 4 reported individuals · Filing year 2024
- Base
- $261k
- Bonus
- $47k
- Other
- $9k
- Benefits
- $15k
- Base
- $140k
- Bonus
- $15k
- Other
- —
- Benefits
- $19k
- Base
- $142k
- Bonus
- —
- Other
- —
- Benefits
- $16k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President & CEO | $261k | $47k | $9k | $15k | $349k $375k |
VP of Sales, Sports & Serv vice president | $140k | $15k | — | $19k | $182k $196k |
EVP of Brand Strategy & Communications executive vice president | $142k | — | — | $16k | $166k $179k |
Dir of HR & Operations highest compensated employee | — | — | — | — | $131k $141k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 31 unpaid individuals.
Climbed 60%
over 3 years
From $218k in 2021 to $349k in 2024.
Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Revenue and expenses over time
GREATER MADISON CONVENTION & VISITORS BUREAU INC reported revenue and expenses across 3 filing years.
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