GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 4 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.
- Base
- $261k
- Bonus
- $47k
- Other
- $9k
- Benefits
- $15k
- Base
- $140k
- Bonus
- $15k
- Other
- —
- Benefits
- $19k
- Base
- $142k
- Bonus
- —
- Other
- —
- Benefits
- $16k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President & CEO Above 90th percentile | $261k | $47k | $9k | $15k | $349k $375k |
VP of Sales, Sports & Serv Board Vice President Median to 75th percentile | $140k | $15k | — | $19k | $182k $196k |
EVP of Brand Strategy & Communications Executive Vice President Median to 75th percentile | $142k | — | — | $16k | $166k $179k |
Dir of HR & Operations Highest Compensated Employee 25th percentile to median | — | — | — | — | $131k $141k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 31 unpaid individuals.
Climbed 60%
over 3 years
From $218k in 2021 to $349k in 2024.
Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 60% from 2021 to 2024, while revenue rose 26%.
- Board Vice President pay rose 21% from 2021 to 2024.
- Executive Vice President pay rose 7% from 2021 to 2024.
Pay for the position itself, not any one person. The officeholder may have changed between 2021 and 2024.
Revenue and expenses over time
GREATER MADISON CONVENTION & VISITORS BUREAU INC reported revenue and expenses across 3 filing years.
Common questions about GREATER MADISON CONVENTION & VISITORS BUREAU INC
What does the Chief Executive Officer of GREATER MADISON CONVENTION & VISITORS BUREAU INC earn?
In 2024, the Chief Executive Officer of GREATER MADISON CONVENTION & VISITORS BUREAU INC received $349,023 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at GREATER MADISON CONVENTION & VISITORS BUREAU INC compare with similar nonprofits?
Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at GREATER MADISON CONVENTION & VISITORS BUREAU INC falls in the top 10%.
What are GREATER MADISON CONVENTION & VISITORS BUREAU INC's revenue and expenses?
In 2024, GREATER MADISON CONVENTION & VISITORS BUREAU INC reported $8M in total revenue and $7.7M in total expenses on its IRS Form 990.
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