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Filing year 2024

HEARTLAND CREDIT UNION

Madison, Wisconsin·EIN 39-0716655·14
Total revenue
$34M
Total assets
$614.2M
Total expenses
$29.4M
Reported officers
23
Mission

TO PROVIDE OUR MEMBERS WITH QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES THAT CONTRIBUTE TO THEIR SOCIAL AND ECONOMIC WELL-BEING.

Executive compensation, broken down

Form 990 · Schedule J · 14 reported individuals · Filing year 2024

$470k
$506k
Base
$363k
Bonus
$59k
Other
Benefits
$28k
Base
$151k
Bonus
$27k
Other
$23k
Benefits
$7k
CTO
officer (unspecified)
$201k
$217k
Base
$151k
Bonus
$23k
Other
Benefits
$14k
Clo
officer (unspecified)
$201k
$216k
Base
$158k
Bonus
$24k
Other
Benefits
$8k
Base
$141k
Bonus
$22k
Other
Benefits
$15k
Chief of Staff
officer (unspecified)
$167k
$179k
Base
$125k
Bonus
$20k
Other
Benefits
$7k
Chief Experience Officer
officer (unspecified)
$164k
$176k
Base
$112k
Bonus
$19k
Other
Benefits
$18k
Base
$105k
Bonus
$17k
Other
Benefits
$17k
VP Finance
vice president
$148k
$159k
VP Business Lending
vice president
$145k
$156k
Chro
officer (unspecified)
$137k
$147k
VP Growth Marketing
vice president
$135k
$145k
VP Mortgage
vice president
$132k
$142k
VP Payments
vice president
$123k
$132k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Up 5%
from 2023

From $447k in 2023 to $470k in 2024.

$447k
2023
$470k
2024
In today's dollarsEst.
Up 2% in real terms$494k to $506k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

HEARTLAND CREDIT UNION reported revenue and expenses across 2 filing years.

RevenueExpenses
$30M
$25.5M
2023
$34M
$29.4M
2024
Total revenue and total expenses from IRS Form 990 filings.
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