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Filing year 2024

HEARTLAND CREDIT UNION

Madison, Wisconsin·EIN 39-0716655·501(c)(14)
Total revenue
$34M
Total assets
$614.2M
Total expenses
$29.4M
Reported officers
23
Mission

TO PROVIDE OUR MEMBERS WITH QUALITY, COST-EFFECTIVE, PERSONALIZED FINANCIAL SERVICES THAT CONTRIBUTE TO THEIR SOCIAL AND ECONOMIC WELL-BEING.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 14 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at nonprofits nationwide, across all sectors.

President/ceo
Above 90th percentile
$470k
$506k
Base
$363k
Bonus
$59k
Other
Benefits
$28k
COO
75th to 90th percentile
$224k
$241k
Base
$151k
Bonus
$27k
Other
$23k
Benefits
$7k
CTO
Officer (Unspecified)
$201k
$217k
Base
$151k
Bonus
$23k
Other
Benefits
$14k
Clo
Officer (Unspecified)
$201k
$216k
Base
$158k
Bonus
$24k
Other
Benefits
$8k
CFO
75th to 90th percentile
$189k
$203k
Base
$141k
Bonus
$22k
Other
Benefits
$15k
Chief of Staff
Officer (Unspecified)
$167k
$179k
Base
$125k
Bonus
$20k
Other
Benefits
$7k
Chief Experience Officer
Officer (Unspecified)
$164k
$176k
Base
$112k
Bonus
$19k
Other
Benefits
$18k
Cdo
Median to 75th percentile
$151k
$162k
Base
$105k
Bonus
$17k
Other
Benefits
$17k
VP Finance
Board Vice President
Median to 75th percentile
$148k
$159k
VP Business Lending
Board Vice President
Median to 75th percentile
$145k
$156k
Chro
Officer (Unspecified)
$137k
$147k
VP Growth Marketing
Board Vice President
Median to 75th percentile
$135k
$145k
VP Mortgage
Board Vice President
Median to 75th percentile
$132k
$142k
VP Payments
Board Vice President
25th percentile to median
$123k
$132k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Up 5%
from 2023

From $447k in 2023 to $470k in 2024.

$447k
2023
$470k
2024
In today's dollarsEst.
Up 2% in real terms$494k to $506k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 5% from 2023 to 2024, while revenue rose 14%.

$447k in 2023 to $470k in 2024.
  • Chief Operating Officer pay rose 5% from 2023 to 2024.
  • Chief Financial Officer pay rose 2% from 2023 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

HEARTLAND CREDIT UNION reported revenue and expenses across 2 filing years.

RevenueExpenses
$30M
$25.5M
2023
$34M
$29.4M
2024
Total revenue and total expenses from IRS Form 990 filings.
FAQ

Common questions about HEARTLAND CREDIT UNION

What does the Chief Executive Officer of HEARTLAND CREDIT UNION earn?

In 2024, the Chief Executive Officer of HEARTLAND CREDIT UNION received $470,041 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among nonprofits nationwide, across all sectors: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at HEARTLAND CREDIT UNION compare with similar nonprofits?

Compared with the same role at nonprofits nationwide, across all sectors, the 2024 pay of the Chief Executive Officer at HEARTLAND CREDIT UNION falls in the top 10%.

What are HEARTLAND CREDIT UNION's revenue and expenses?

In 2024, HEARTLAND CREDIT UNION reported $34M in total revenue and $29.4M in total expenses on its IRS Form 990.

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