Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 2 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Arts, Culture & Humanities organizations nationwide.
- Base
- $150k
- Bonus
- —
- Other
- —
- Benefits
- $17k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Publisher Unclassified | $150k | — | — | $17k | $167k $177k |
General Manager Median to 75th percentile | — | — | — | — | $131k $139k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 15 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at Heyday equaled 7% of the organization's total expenses. The median for arts, culture & humanities organizations is 11%.
Based on 17,098 arts, culture & humanities organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Up 4%
from 2023
From $160k in 2023 to $167k in 2024.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
General Manager pay rose 7% from 2023 to 2024, while revenue rose 2%.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about Heyday
What does the General Manager of Heyday earn?
In 2024, the General Manager of Heyday received $130,958 in total compensation. This pay is above the median (the midpoint) for General Manager roles among Arts, Culture & Humanities organizations nationwide, within the top half of comparable filings. Based on IRS Form 990 data.
How does General Manager pay at Heyday compare with similar nonprofits?
Compared with the same role at Arts, Culture & Humanities organizations nationwide, the 2024 pay of the General Manager at Heyday falls between the median and the 75th percentile. In 2024, the highest total compensation at Heyday equaled 7% of the organization's total expenses. The median for arts, culture & humanities organizations is 11%.
What are Heyday's revenue and expenses?
In 2024, Heyday reported $2.5M in total revenue and $2.5M in total expenses on its IRS Form 990.
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Learn More About Nonprofit Compensation
Guides to help you understand and use this data
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Two approaches to finding executive compensation at any tax-exempt organization, from raw IRS filings to searchable databases.
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