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Filing year 2024

ReThink Media

San Francisco, California·EIN 46-2005479·NTEE B19 · Education·3
Total revenue
$1.8M
Total assets
$2.2M
Total expenses
$2.2M
Reported officers
15
Mission

We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.

Executive compensation, broken down

Form 990 · Schedule J · 5 reported individuals · Filing year 2024

Base salaryBonusOther compensationBenefits
Base salaryBonusOther compensationBenefitsExecutive compensation
Executive Dir.
officer (unspecified)
$190k
$201k
Dir. of Programs
unclassified
$157k
$166k
Dir. of Finance
officer (unspecified)
$148k
$157k
Program Dir.
unclassified
$117k
$124k

Teal figures restate each filed amount in 2026 dollars.

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 10 unpaid individuals.

Browse compensation in Education

Down 24%
from 2023

From $248k in 2023 to $190k in 2024.

$248k
2023
$190k
2024
In today's dollarsEst.
Down 26% in real terms$270k to $201k

Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

ReThink Media reported revenue and expenses across 2 filing years.

RevenueExpenses
$2.2M
$3M
2023
$1.8M
$2.2M
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Education executives earn in California

Comparable education organizations in California pay their highest-earning executive a median of $122,608.

25th percentile
$54k
Median
$122,608
75th percentile
$209k
90th percentile
$336k

These are education sector-wide figures, not this organization's reported pay. Based on 2,913 organizations across 2,913 filings (2019 – 2024).

See full Education pay data for California
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