We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 5 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Education organizations in California.
- Base
- $166k
- Bonus
- —
- Other
- —
- Benefits
- $24k
- Base
- $137k
- Bonus
- —
- Other
- —
- Benefits
- $19k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Executive Dir. Officer (Unspecified) | $166k | — | — | $24k | $190k $201k |
Dir. of Programs Unclassified | $137k | — | — | $19k | $157k $166k |
Dir. of Finance Officer (Unspecified) | — | — | — | — | $148k $157k |
COO 25th percentile to median | — | — | — | — | $146k $154k |
Program Dir. Unclassified | — | — | — | — | $117k $124k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 10 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at ReThink Media equaled 9% of the organization's total expenses. The median for education organizations is 7%.
Based on 26,320 education organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Down 24%
from 2023
From $248k in 2023 to $190k in 2024.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about ReThink Media
What does the Chief Operating Officer of ReThink Media earn?
In 2024, the Chief Operating Officer of ReThink Media received $145,796 in total compensation. This pay is below the median (the midpoint) for Chief Operating Officer roles among Education organizations in California, but above the bottom quarter of comparable filings. Based on IRS Form 990 data.
How does Chief Operating Officer pay at ReThink Media compare with similar nonprofits?
Compared with the same role at Education organizations in California, the 2024 pay of the Chief Operating Officer at ReThink Media falls between the 25th percentile and the median. In 2024, the highest total compensation at ReThink Media equaled 9% of the organization's total expenses. The median for education organizations is 7%.
What are ReThink Media's revenue and expenses?
In 2024, ReThink Media reported $1.8M in total revenue and $2.2M in total expenses on its IRS Form 990.
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