SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS AN INDEPENDENT AND NONPARTISAN, NONPROFIT NEWS ORGANIZATION DEDICATED TO ILLUMINATING THE IMPACTS OF FACTORY FARMING ON CLIMATE, ANIMALS, PUBLIC HEALTH AND MORE. THROUGH FACT-CHECKED, SCIENCE-BASED JOURNALISM, WE UNCOVER INJUSTICES, HIGHLIGHT SOLUTIONS, AND INFORM COMMUNITIES, LAWMAKERS, NEWSROOMS AND CONTENT CREATORS.
Executive compensation
Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024
Percentile bands compare each position's total pay with the same role at Animal-Related organizations in California.
| Position | Total |
|---|---|
Executive Director Median to 75th percentile | $100k $106k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 4 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at SENTIENT MEDIA equaled 8% of the organization's total expenses. The median for animal-related organizations is 8%.
Based on 3,692 animal-related organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Up 12%
from 2023
From $89k in 2023 to $100k in 2024.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 12% from 2023 to 2024, while revenue rose 66%.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about SENTIENT MEDIA
What does the Chief Executive Officer of SENTIENT MEDIA earn?
In 2024, the Chief Executive Officer of SENTIENT MEDIA received $100,000 in total compensation. This pay is above the median (the midpoint) for Chief Executive Officer roles among Animal-Related organizations in California, within the top half of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at SENTIENT MEDIA compare with similar nonprofits?
Compared with the same role at Animal-Related organizations in California, the 2024 pay of the Chief Executive Officer at SENTIENT MEDIA falls between the median and the 75th percentile. In 2024, the highest total compensation at SENTIENT MEDIA equaled 8% of the organization's total expenses. The median for animal-related organizations is 8%.
What are SENTIENT MEDIA's revenue and expenses?
In 2024, SENTIENT MEDIA reported $2.2M in total revenue and $1.2M in total expenses on its IRS Form 990.
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