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Filing year 2024

Visit Carmel

Carmel, California·EIN 81-0818541·NTEE S40 · Community Improvement & Capacity Building·501(c)(6)
Total revenue
$2.3M
Total assets
$968k
Total expenses
$2.5M
Reported officers
10
Mission

TO PROMOTE THE COMMON INTEREST OF, AND IMPROVE BUSINESS CONDITIONS FOR, CARMEL HOSPITALITY BUSINESSES THROUGH THE OPERATION OF A HOSPITALITY IMPROVEMENT DISTRICT (HID), RESTAURANT IMPROVEMENT DISTRICT (RID), AND OTHER PROGRAMS AND INITIATIVES.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024

Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations in California.

Executive Dir.
Board Member
Above 90th percentile
$210k
$224k
Base
$210k
Bonus
Other
Benefits

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Browse compensation in Community Improvement & Capacity Building

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at Visit Carmel equaled 8% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.

This organization (2024)
8%
Sector median
14%
Middle half of sector
6% to 28%

Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.

Up 17%
from 2023

From $180k in 2023 to $210k in 2024.

$180k
2023
$210k
2024
In today's dollarsEst.
Up 13% in real terms$197k to $224k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Board Member pay rose 17% from 2023 to 2024, while revenue rose 10%.

$180k in 2023 to $210k in 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about Visit Carmel

What does the Board Member of Visit Carmel earn?

In 2024, the Board Member of Visit Carmel received $210,420 in total compensation. This pay is in the top 10% for Board Member roles among Community Improvement & Capacity Building organizations in California: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Board Member pay at Visit Carmel compare with similar nonprofits?

Compared with the same role at Community Improvement & Capacity Building organizations in California, the 2024 pay of the Board Member at Visit Carmel falls in the top 10%. In 2024, the highest total compensation at Visit Carmel equaled 8% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.

What are Visit Carmel's revenue and expenses?

In 2024, Visit Carmel reported $2.3M in total revenue and $2.5M in total expenses on its IRS Form 990.

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