Placer Valley Tourism's mission is to incease the health of the hotel industry through occupancy and average daily rate in Roseville, Rocklin, And Lincoln, California.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 2 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations in California.
- Base
- $195k
- Bonus
- $18k
- Other
- —
- Benefits
- $10k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
CEO 75th to 90th percentile | $195k | $18k | — | $10k | $223k $238k |
Director of Sales Unclassified | — | — | — | — | $150k $159k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 17 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2024, the highest total compensation at South Placer County Tourism Corp dba Placer Valley Tourism equaled 12% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 22%
from 2023
From $183k in 2023 to $223k in 2024.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 22% from 2023 to 2024, while revenue held roughly steady.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about South Placer County Tourism Corp dba Placer Valley Tourism
What does the Chief Executive Officer of South Placer County Tourism Corp dba Placer Valley Tourism earn?
In 2024, the Chief Executive Officer of South Placer County Tourism Corp dba Placer Valley Tourism received $223,292 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among Community Improvement & Capacity Building organizations in California, though not the top 10% of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at South Placer County Tourism Corp dba Placer Valley Tourism compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations in California, the 2024 pay of the Chief Executive Officer at South Placer County Tourism Corp dba Placer Valley Tourism falls between the 75th and 90th percentiles. In 2024, the highest total compensation at South Placer County Tourism Corp dba Placer Valley Tourism equaled 12% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are South Placer County Tourism Corp dba Placer Valley Tourism's revenue and expenses?
In 2024, South Placer County Tourism Corp dba Placer Valley Tourism reported $2.4M in total revenue and $1.8M in total expenses on its IRS Form 990.
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