TO USE THE POWER OF MEDIA TO EDUCATE, ENTERTAIN AND INSPIRE, USING PUBLIC TELEVISION AND PUBLIC RADIO TO MAKE A POSITIVE IMPACT ON THE COMMUNITIES THROUGHOUT CENTRAL VIRGINIA, CHARLOTTESVILLE, THE SHENANDOAH VALLEY, THE NORTHERN NECK AND MECKLENBURG COUNTY REGIONS.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 10 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at Arts, Culture & Humanities organizations nationwide.
- Base
- $436k
- Bonus
- —
- Other
- —
- Benefits
- $17k
- Base
- $409k
- Bonus
- —
- Other
- —
- Benefits
- $25k
- Base
- $295k
- Bonus
- —
- Other
- —
- Benefits
- $17k
- Base
- $251k
- Bonus
- —
- Other
- —
- Benefits
- $17k
- Base
- $174k
- Bonus
- —
- Other
- —
- Benefits
- $714
- Base
- $147k
- Bonus
- —
- Other
- —
- Benefits
- $18k
- Base
- $151k
- Bonus
- —
- Other
- —
- Benefits
- $641
- Base
- $131k
- Bonus
- —
- Other
- —
- Benefits
- $15k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President and CEO Above 90th percentilevs Arts, Culture & Humanities peers in Virginia | $436k | — | — | $17k | $465k $507k |
Chief Content Officer Officer (Unspecified) | $409k | — | — | $25k | $447k $488k |
Chief Investment Officer Officer (Unspecified) | $295k | — | — | $17k | $325k $354k |
CFO Above 90th percentile | $251k | — | — | $17k | $270k $295k |
Chief Operating Officer Median to 75th percentile | $174k | — | — | $714 | $182k $198k |
VP Development & Marketing Board Vice President Median to 75th percentile | $147k | — | — | $18k | $171k $186k |
News Anchor Highest Compensated Employee Median to 75th percentile | $151k | — | — | $641 | $157k $171k |
Director, Business Sponsorship Highest Compensated Employee Median to 75th percentile | $131k | — | — | $15k | $150k $164k |
Vp, Technology Board Vice President Median to 75th percentile | — | — | — | — | $141k $153k |
Senior Producer Highest Compensated Employee 25th percentile to median | — | — | — | — | $131k $143k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 15 unpaid individuals.
Top pay as a share of expenses
In 2023, the highest total compensation at VPM MEDIA CORPORATION equaled 2% of the organization's total expenses. The median for arts, culture & humanities organizations is 11%.
Based on 17,098 arts, culture & humanities organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Held steady
from 2022
From $462k in 2022 to $465k in 2023.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 1% from 2022 to 2023, while revenue fell 9%.
- Chief Financial Officer pay fell 2% from 2022 to 2023.
- Board Vice President pay fell 2% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about VPM MEDIA CORPORATION
What does the Chief Executive Officer of VPM MEDIA CORPORATION earn?
In 2023, the Chief Executive Officer of VPM MEDIA CORPORATION received $464,571 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Arts, Culture & Humanities organizations in Virginia: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at VPM MEDIA CORPORATION compare with similar nonprofits?
Compared with the same role at Arts, Culture & Humanities organizations in Virginia, the 2023 pay of the Chief Executive Officer at VPM MEDIA CORPORATION falls in the top 10%. In 2023, the highest total compensation at VPM MEDIA CORPORATION equaled 2% of the organization's total expenses. The median for arts, culture & humanities organizations is 11%.
What are VPM MEDIA CORPORATION's revenue and expenses?
In 2023, VPM MEDIA CORPORATION reported $22.5M in total revenue and $21.8M in total expenses on its IRS Form 990.
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