To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.
Executive compensation
Form 990 · Schedule J · 3 reported individuals · Filing year 2024
| Position | Total |
|---|---|
Former - Ed key employee | $85k $90k |
Programs Coordinator key employee | $61k $64k |
Head Coach key employee | $28k $30k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 5 unpaid individuals.
Up 67%
from 2023
From $51k in 2023 to $85k in 2024.
Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Revenue and expenses over time
WHY NOT WIN INSTITUTE INC reported revenue and expenses across 2 filing years.
What Education executives earn in Alabama
Comparable education organizations in Alabama pay their highest-earning executive a median of $50,942.
These are education sector-wide figures, not this organization's reported pay. Based on 78 organizations across 78 filings (2022 – 2023).
See full Education pay data for Alabama →Compare any role, sector, or revenue band
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