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Filing year 2024

WHY NOT WIN INSTITUTE INC

Hoover, Alabama·EIN 83-1525256·NTEE B60 · Education·3
Total revenue
$411k
Total assets
$250k
Total expenses
$273k
Reported officers
8
Mission

To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.

Executive compensation

Form 990 · Schedule J · 3 reported individuals · Filing year 2024

Former - Ed
key employee
$85k
$90k
Programs Coordinator
key employee
$61k
$64k
Head Coach
key employee
$28k
$30k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 5 unpaid individuals.

Browse compensation in Education

Up 67%
from 2023

From $51k in 2023 to $85k in 2024.

$51k
2023
$85k
2024
In today's dollarsEst.
Up 62% in real terms$56k to $90k

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

WHY NOT WIN INSTITUTE INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$219k
$272k
2023
$411k
$273k
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Education executives earn in Alabama

Comparable education organizations in Alabama pay their highest-earning executive a median of $50,942.

25th percentile
$20k
Median
$50,942
75th percentile
$132k
90th percentile
$259k

These are education sector-wide figures, not this organization's reported pay. Based on 78 organizations across 78 filings (2022 – 2023).

See full Education pay data for Alabama
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