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Filing year 2024

WHY NOT WIN INSTITUTE INC

Hoover, Alabama·EIN 83-1525256·NTEE B60 · Education·501(c)(3)
Total revenue
$411k
Total assets
$250k
Total expenses
$273k
Reported officers
8
Mission

To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.

Executive compensation

Form 990 · Part VII & Schedule J · 3 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at Education organizations nationwide.

Former - Ed
Key Employee
25th percentile to median
$85k
$90k
Programs Coordinator
Program Coordinator
75th to 90th percentilevs all sectors nationwide
$61k
$64k
Head Coach
Key Employee
Below 10th percentile
$28k
$30k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 5 unpaid individuals.

Browse compensation in Education

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at WHY NOT WIN INSTITUTE INC equaled 31% of the organization's total expenses. The median for education organizations is 7%.

This organization (2024)
31%
Sector median
7%
Middle half of sector
2% to 17%

Based on 26,320 education organizations, each measured at its most recent filing year with reported expenses and compensation.

Up 67%
from 2023

From $51k in 2023 to $85k in 2024.

$51k
2023
$85k
2024
In today's dollarsEst.
Up 62% in real terms$56k to $90k

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about WHY NOT WIN INSTITUTE INC

What does the Key Employee of WHY NOT WIN INSTITUTE INC earn?

In 2024, the Key Employee of WHY NOT WIN INSTITUTE INC received $85,000 in total compensation. This pay is below the median (the midpoint) for Key Employee roles among Education organizations nationwide, but above the bottom quarter of comparable filings. Based on IRS Form 990 data.

How does Key Employee pay at WHY NOT WIN INSTITUTE INC compare with similar nonprofits?

Compared with the same role at Education organizations nationwide, the 2024 pay of the Key Employee at WHY NOT WIN INSTITUTE INC falls between the 25th percentile and the median. In 2024, the highest total compensation at WHY NOT WIN INSTITUTE INC equaled 31% of the organization's total expenses. The median for education organizations is 7%.

What are WHY NOT WIN INSTITUTE INC's revenue and expenses?

In 2024, WHY NOT WIN INSTITUTE INC reported $411k in total revenue and $273k in total expenses on its IRS Form 990.

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