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Filing year 2024

COUNTER TOOLS

Chapel Hill, North Carolina·EIN 45-5599373·NTEE F19 · Mental Health & Crisis Intervention·501(c)(3)
Total revenue
$1.5M
Total assets
$483k
Total expenses
$1.5M
Reported officers
12
Mission

COUNTER TOOLS IS A NONPROFIT PROVIDER OF PROPRIETARY SOFTWARE TOOLS, TRAINING, AND TECHNICAL ASSISTANCE TO FACILITATE LOCAL- AND STATE-LEVEL PUBLIC HEALTH POLICY CHANGES AFFCTING THE RETAIL ENVIRONMENT.

Executive compensation

Form 990 · Part VII & Schedule J · 3 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at Mental Health & Crisis Intervention organizations in North Carolina.

Sr Dir Produ
Highest Compensated Employee
25th percentile to medianvs Mental Health & Crisis Intervention peers nationwide
$142k
$151k
Executive Di
75th to 90th percentile
$124k
$132k
Deputy Direc
Officer (Unspecified)
$106k
$112k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 9 unpaid individuals.

Browse compensation in Mental Health & Crisis Intervention

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at COUNTER TOOLS equaled 10% of the organization's total expenses. The median for mental health & crisis intervention organizations is 9%.

This organization (2024)
10%
Sector median
9%
Middle half of sector
3% to 20%

Based on 5,568 mental health & crisis intervention organizations, each measured at its most recent filing year with reported expenses and compensation.

Funded by

Private foundations whose Form 990-PF Part XV grants matched this organization.

Up 9%
from 2023

From $131k in 2023 to $142k in 2024.

$131k
2023
$142k
2024
In today's dollarsEst.
Up 6% in real terms$143k to $151k

Estimated with BLS CPI-U for the South region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Highest Compensated Employee pay rose 9% from 2023 to 2024, while revenue rose 9%.

$131k in 2023 to $142k in 2024.
  • Chief Executive Officer pay rose 11% from 2023 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about COUNTER TOOLS

What does the Highest Compensated Employee of COUNTER TOOLS earn?

In 2024, the Highest Compensated Employee of COUNTER TOOLS received $142,480 in total compensation. This pay is below the median (the midpoint) for Highest Compensated Employee roles among Mental Health & Crisis Intervention organizations nationwide, but above the bottom quarter of comparable filings. Based on IRS Form 990 data.

How does Highest Compensated Employee pay at COUNTER TOOLS compare with similar nonprofits?

Compared with the same role at Mental Health & Crisis Intervention organizations nationwide, the 2024 pay of the Highest Compensated Employee at COUNTER TOOLS falls between the 25th percentile and the median. In 2024, the highest total compensation at COUNTER TOOLS equaled 10% of the organization's total expenses. The median for mental health & crisis intervention organizations is 9%.

What are COUNTER TOOLS's revenue and expenses?

In 2024, COUNTER TOOLS reported $1.5M in total revenue and $1.5M in total expenses on its IRS Form 990.

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