THE MISSION OF FRESH APPROACH IS TO CREATE LONG-TERM CHANGE IN LOCAL FOOD SYSTEMS BY CONNECTING CALIFORNIA COMMUNITIES WITH HEALTHY FOOD FROM CALIFORNIA FARMERS AND EXPANDING KNOWLEDGE ABOUT FOOD AND NUTRITION.
Executive compensation
Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024
Percentile bands compare each position's total pay with the same role at Food, Agriculture & Nutrition organizations in California.
| Position | Total |
|---|---|
Executive Director Median to 75th percentile | $115k $122k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 8 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at FRESH APPROACH equaled 4% of the organization's total expenses. The median for food, agriculture & nutrition organizations is 8%.
Based on 2,784 food, agriculture & nutrition organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Up 27%
from 2023
From $91k in 2023 to $115k in 2024.
Estimated with San Francisco-Oakland-Hayward, CA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 27% from 2023 to 2024, while revenue rose 20%.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about FRESH APPROACH
What does the Chief Executive Officer of FRESH APPROACH earn?
In 2024, the Chief Executive Officer of FRESH APPROACH received $115,163 in total compensation. This pay is above the median (the midpoint) for Chief Executive Officer roles among Food, Agriculture & Nutrition organizations in California, within the top half of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at FRESH APPROACH compare with similar nonprofits?
Compared with the same role at Food, Agriculture & Nutrition organizations in California, the 2024 pay of the Chief Executive Officer at FRESH APPROACH falls between the median and the 75th percentile. In 2024, the highest total compensation at FRESH APPROACH equaled 4% of the organization's total expenses. The median for food, agriculture & nutrition organizations is 8%.
What are FRESH APPROACH's revenue and expenses?
In 2024, FRESH APPROACH reported $3.4M in total revenue and $3M in total expenses on its IRS Form 990.
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