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Filing year 2024

REACH FOR YOUR POTENTIAL INC

Iowa City, Iowa·EIN 42-1349210·NTEE L21Z · Housing & Shelter·501(c)(3)
Total revenue
$10.9M
Total assets
$9.5M
Total expenses
$10.9M
Reported officers
8
Mission

REACH FOR YOUR POTENTIAL, INC IS A PROVIDER OF ADULT DAYCARE SERVICES AND REHABILITATION/HOUSING OF DISABLED INDIVIDUALS SERVING APPROXIMATELY 135 INDIVIDUALS FROM IOWA CITY AND THE SURROUNDING COMMUNITIES.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024

Percentile bands compare each position's total pay with the same role at Housing & Shelter organizations in Iowa.

Executive Di
75th to 90th percentile
$181k
$194k
Base
$147k
Bonus
$24k
Other
Benefits
$4k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 7 unpaid individuals.

Browse compensation in Housing & Shelter

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at REACH FOR YOUR POTENTIAL INC equaled 2% of the organization's total expenses. The median for housing & shelter organizations is 7%.

This organization (2024)
2%
Sector median
7%
Middle half of sector
3% to 16%

Based on 7,888 housing & shelter organizations, each measured at its most recent filing year with reported expenses and compensation.

Funded by

Private foundations whose Form 990-PF Part XV grants matched this organization.

Up 4%
from 2023

From $173k in 2023 to $181k in 2024.

$173k
2023
$181k
2024
In today's dollarsEst.
Up 1% in real terms$192k to $194k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 4% from 2023 to 2024, while revenue rose 2%.

$173k in 2023 to $181k in 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about REACH FOR YOUR POTENTIAL INC

What does the Chief Executive Officer of REACH FOR YOUR POTENTIAL INC earn?

In 2024, the Chief Executive Officer of REACH FOR YOUR POTENTIAL INC received $180,560 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among Housing & Shelter organizations in Iowa, though not the top 10% of comparable filings. Based on IRS Form 990 data.

How does Chief Executive Officer pay at REACH FOR YOUR POTENTIAL INC compare with similar nonprofits?

Compared with the same role at Housing & Shelter organizations in Iowa, the 2024 pay of the Chief Executive Officer at REACH FOR YOUR POTENTIAL INC falls between the 75th and 90th percentiles. In 2024, the highest total compensation at REACH FOR YOUR POTENTIAL INC equaled 2% of the organization's total expenses. The median for housing & shelter organizations is 7%.

What are REACH FOR YOUR POTENTIAL INC's revenue and expenses?

In 2024, REACH FOR YOUR POTENTIAL INC reported $10.9M in total revenue and $10.9M in total expenses on its IRS Form 990.

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