Mission
Our mission is to end the consumption of cows milk worldwide, for the dietary injustice it grossly perpetuates, for the destructive forces it places on our planet and to uphold our most important value, adherence to the truth.
Executive compensation
Form 990 · Schedule J · 7 reported individuals · Filing year 2024
| Base salary | Executive compensation | |
|---|---|---|
Executive Dir. officer (unspecified) $140k | ||
Marketing & Comm Dir. unclassified $103k | ||
Development unclassified $99k | ||
Digital Marketing Director director (operational) $94k | ||
Director of Education unclassified $84k | ||
Project Manager unclassified $79k | ||
Social Media Manager unclassified $65k | ||
Plus 3 unpaid individuals.
Up 8%
from 2023
From $130k in 2023 to $140k in 2024.
$130k
2023
$140k
2024
$130k
2023
$140k
2024
Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
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