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Filing year 2024

THE POYNTER INSTITUTE FOR MEDIA STUDIES INC

Stpetersburg, Florida·EIN 59-1630423·NTEE B400 · Education·3
Total revenue
$17.4M
Total assets
$51.6M
Total expenses
$19.1M
Reported officers
17
Mission

THE POYNTER INSTITUE IS A SCHOOL DEDICATED TO TEACHING AND INSPIRING JOURNALISTS AND MEDIA LEADERS. IT PROMOTES EXCELLENCE AND INTEGRITY IN THE PRACTICE OF CRAFT AND IN THE PRACTICAL LEADERSHIP OF SUCCESSFUL BUSINESSES. IT STANDS FOR A JOURNALISM THAT INFORMS CITIZENS AND ENLIGHTENS PUBLIC DISCOURSE. IT CARRIES FORWARD NELSON POYNTER'S BELIEF IN THE VALUE OF INDEPENDENT JOURNALISM.

Executive compensation, broken down

Form 990 · Schedule J · 17 reported individuals · Filing year 2024

$377k
$399k
Base
$353k
Bonus
Other
$3k
Benefits
$17k
$264k
$279k
Base
$235k
Bonus
Other
$4k
Benefits
$22k
Senior VP
senior vice president
$237k
$250k
Base
$216k
Bonus
Other
$3k
Benefits
$15k
VP Teaching & Orgn
vice president
$218k
$230k
Base
$214k
Bonus
Other
Benefits
$1k
VP Sales & Strateg
vice president
$173k
$183k
Base
$170k
Bonus
Other
Benefits
$1k
Director of Ifcn
unclassified
$172k
$181k
Base
$150k
Bonus
Other
$3k
Benefits
$17k
Chief Devlop Ofcr
unclassified
$171k
$181k
Base
$168k
Bonus
Other
Benefits
$1k
VP of Publishing
vice president
$160k
$169k
Base
$154k
Bonus
Other
$3k
Benefits
$1k
Chairman
board chair
$50k
$53k
Trustee
board member
$4k
$4k
Trustee
board member
$4k
$4k
Trustee
board member
$4k
$4k
Trustee
board member
$3k
$3k
Trustee
board member
$3k
$3k
Trustee
board member
$3k
$3k
Trustee
board member
$2k
$2k
Trustee
board member
$827
$874
Base
Bonus
Other
Benefits
$827

Teal figures restate each filed amount in 2026 dollars.

Estimated with Tampa-St. Petersburg-Clearwater, FL metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Browse compensation in Education

Up 4%
from 2023

From $364k in 2023 to $377k in 2024.

$364k
2023
$377k
2024
In today's dollarsEst.
Up 1% in real terms$394k to $399k

Estimated with Tampa-St. Petersburg-Clearwater, FL metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

THE POYNTER INSTITUTE FOR MEDIA STUDIES INC reported revenue and expenses across 2 filing years.

RevenueExpenses
$15.9M
$15.3M
2023
$17.4M
$19.1M
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Education executives earn in Florida

Comparable education organizations in Florida pay their highest-earning executive a median of $100,774.

25th percentile
$45k
Median
$100,774
75th percentile
$169k
90th percentile
$319k

These are education sector-wide figures, not this organization's reported pay. Based on 425 organizations across 425 filings (2021 – 2023).

See full Education pay data for Florida
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