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Filing year 2024

THE VITALITY PROJECT

Red Bluff, California·EIN 36-4820017·NTEE F21 · Mental Health & Crisis Intervention·501(c)(3)
Total revenue
$14.9M
Total assets
$13.4M
Total expenses
$2.7M
Reported officers
5
Mission

Our overarching mission is to provide advocacy, education, and collaboration to improve and promote opitmal health in our community. Current siginificant activities include coordinating local activities to prevent and end homlessness and addressing the impact of poverty.

Executive compensation

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024

Percentile bands compare each position's total pay with the same role at Mental Health & Crisis Intervention organizations in California.

CEO
25th percentile to median
$100k
$107k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 4 unpaid individuals.

Browse compensation in Mental Health & Crisis Intervention

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at THE VITALITY PROJECT equaled 4% of the organization's total expenses. The median for mental health & crisis intervention organizations is 9%.

This organization (2024)
4%
Sector median
9%
Middle half of sector
3% to 20%

Based on 5,568 mental health & crisis intervention organizations, each measured at its most recent filing year with reported expenses and compensation.

Up 163%
from 2023

From $38k in 2023 to $100k in 2024.

$38k
2023
$100k
2024
In today's dollarsEst.
Up 156% in real terms$42k to $107k

Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 163% from 2023 to 2024, while revenue rose 424%.

$38k in 2023 to $100k in 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about THE VITALITY PROJECT

What does the Chief Executive Officer of THE VITALITY PROJECT earn?

In 2024, the Chief Executive Officer of THE VITALITY PROJECT received $100,300 in total compensation. This pay is below the median (the midpoint) for Chief Executive Officer roles among Mental Health & Crisis Intervention organizations in California, but above the bottom quarter of comparable filings. Based on IRS Form 990 data.

How does Chief Executive Officer pay at THE VITALITY PROJECT compare with similar nonprofits?

Compared with the same role at Mental Health & Crisis Intervention organizations in California, the 2024 pay of the Chief Executive Officer at THE VITALITY PROJECT falls between the 25th percentile and the median. In 2024, the highest total compensation at THE VITALITY PROJECT equaled 4% of the organization's total expenses. The median for mental health & crisis intervention organizations is 9%.

What are THE VITALITY PROJECT's revenue and expenses?

In 2024, THE VITALITY PROJECT reported $14.9M in total revenue and $2.7M in total expenses on its IRS Form 990.

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