1) To attract visitors to Modesto by promoting and marketing the city as a convention, sports, tourism, and leisure travel destination. 2) To provide coordination and leadership for the community and the visitor industry on matters relating to convention activity and tourism. 3) To gather community information designed to convey to opinion leaders and the public at large the status of the visitor industry. 4) To work with local government agencies, private enterprises, and other interested parties to structure suitable financing plans for the bureau, and to implement those plans.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2023
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations in California.
- Base
- $195k
- Bonus
- —
- Other
- —
- Benefits
- —
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
CEO Median to 75th percentile | $195k | — | — | — | $195k $213k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 9 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2023, the highest total compensation at Visit Modesto Inc equaled 14% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 14%
from 2022
From $171k in 2022 to $195k in 2023.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 14% from 2022 to 2023, while revenue fell 1%.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about Visit Modesto Inc
What does the Chief Executive Officer of Visit Modesto Inc earn?
In 2023, the Chief Executive Officer of Visit Modesto Inc received $194,819 in total compensation. This pay is above the median (the midpoint) for Chief Executive Officer roles among Community Improvement & Capacity Building organizations in California, within the top half of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at Visit Modesto Inc compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations in California, the 2023 pay of the Chief Executive Officer at Visit Modesto Inc falls between the median and the 75th percentile. In 2023, the highest total compensation at Visit Modesto Inc equaled 14% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are Visit Modesto Inc's revenue and expenses?
In 2023, Visit Modesto Inc reported $1.1M in total revenue and $1.4M in total expenses on its IRS Form 990.
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