THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 4 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations nationwide.
- Base
- $232k
- Bonus
- $40k
- Other
- $2k
- Benefits
- $10k
- Base
- $128k
- Bonus
- $11k
- Other
- $2k
- Benefits
- $10k
- Base
- $122k
- Bonus
- $10k
- Other
- $2k
- Benefits
- $10k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Executive Director/ceo Director (Operational) Above 90th percentile | $232k | $40k | $2k | $10k | $300k $320k |
Director of Marketing Director (Operational) 75th to 90th percentile | $128k | $11k | $2k | $10k | $161k $171k |
Dir. of Tourism & Strat. Partership Highest Compensated Employee 25th percentile to median | $122k | $10k | $2k | $10k | $152k $163k |
Senior Content Manager Highest Compensated Employee 10th to 25th percentile | — | — | — | — | $118k $126k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Seattle-Tacoma-Bellevue, WA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 20 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2024, the highest total compensation at WASHINGTON TOURISM ALLIANCE equaled 4% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 8%
from 2023
From $277k in 2023 to $300k in 2024.
Estimated with Seattle-Tacoma-Bellevue, WA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.
Director (Operational) pay rose 8% from 2023 to 2024, while revenue rose 7%.
- Highest Compensated Employee pay held roughly steady from 2023 to 2024.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about WASHINGTON TOURISM ALLIANCE
What does the Director (Operational) of WASHINGTON TOURISM ALLIANCE earn?
In 2024, the Director (Operational) of WASHINGTON TOURISM ALLIANCE received $300,164 in total compensation. This pay is in the top 10% for Director (Operational) roles among Community Improvement & Capacity Building organizations nationwide: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Director (Operational) pay at WASHINGTON TOURISM ALLIANCE compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations nationwide, the 2024 pay of the Director (Operational) at WASHINGTON TOURISM ALLIANCE falls in the top 10%. In 2024, the highest total compensation at WASHINGTON TOURISM ALLIANCE equaled 4% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are WASHINGTON TOURISM ALLIANCE's revenue and expenses?
In 2024, WASHINGTON TOURISM ALLIANCE reported $7.3M in total revenue and $8.1M in total expenses on its IRS Form 990.
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