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Filing year 2024

WASHINGTON TOURISM ALLIANCE

Seattle, Washington·EIN 45-0636440·NTEE S41 · Community Improvement & Capacity Building·6
Total revenue
$7.3M
Total assets
$2.8M
Total expenses
$8.1M
Reported officers
24
Mission

THE SOLE PURPOSE OF THE WASHINGTON TOURISM ALLIANCE IS MARKETING WASHINGTON TO TOURISTS. IN ORDER TO ACCOMPLISH THIS, THE ACTIVITIES OF THE CORPORATION WILL INCLUDE, BUT NOT BE LIMITED TO ADVOCATING, PROMOTING, DEVELOPING AND SUSTAINING DESTINATION TOURISM MARKETING FOR WASHINGTON STATE.

Executive compensation, broken down

Form 990 · Schedule J · 4 reported individuals · Filing year 2024

Executive Director/ceo
director (operational)
$300k
$320k
Base
$232k
Bonus
$40k
Other
$2k
Benefits
$10k
Director of Marketing
director (operational)
$161k
$171k
Base
$128k
Bonus
$11k
Other
$2k
Benefits
$10k
Dir. of Tourism & Strat. Partership
highest compensated employee
$152k
$163k
Base
$122k
Bonus
$10k
Other
$2k
Benefits
$10k
Senior Content Manager
highest compensated employee
$118k
$126k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Seattle-Tacoma-Bellevue, WA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 20 unpaid individuals.

Browse compensation in Community Improvement & Capacity Building

Up 8%
from 2023

From $277k in 2023 to $300k in 2024.

$277k
2023
$300k
2024
In today's dollarsEst.
Up 5% in real terms$306k to $320k

Estimated with Seattle-Tacoma-Bellevue, WA metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.
Financial trend

Revenue and expenses over time

WASHINGTON TOURISM ALLIANCE reported revenue and expenses across 2 filing years.

RevenueExpenses
$6.8M
$6.9M
2023
$7.3M
$8.1M
2024
Total revenue and total expenses from IRS Form 990 filings.
Sector benchmark

What Community Improvement & Capacity Building executives earn in Washington

Comparable community improvement & capacity building organizations in Washington pay their highest-earning executive a median of $70,239.

25th percentile
$26k
Median
$70,239
75th percentile
$161k
90th percentile
$229k

These are community improvement & capacity building sector-wide figures, not this organization's reported pay. Based on 55 organizations across 55 filings (2022 – 2023).

See full Community Improvement & Capacity Building pay data for Washington
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