VISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 9 reported individuals · Filing year 2023
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations in California.
- Base
- $2M
- Bonus
- —
- Other
- $15k
- Benefits
- $54k
- Base
- $748k
- Bonus
- $61k
- Other
- $15k
- Benefits
- $37k
- Base
- $584k
- Bonus
- —
- Other
- $15k
- Benefits
- $62k
- Base
- $338k
- Bonus
- $35k
- Other
- $15k
- Benefits
- $27k
- Base
- $367k
- Bonus
- —
- Other
- —
- Benefits
- $50k
- Base
- $343k
- Bonus
- —
- Other
- —
- Benefits
- $42k
- Base
- $239k
- Bonus
- —
- Other
- —
- Benefits
- $30k
- Base
- $238k
- Bonus
- —
- Other
- —
- Benefits
- $8k
- Base
- $222k
- Bonus
- —
- Other
- —
- Benefits
- $32k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
President and CEO Above 90th percentile | $2M | — | $15k | $54k | $2.2M $2.4M |
Chief Operating Officer Above 90th percentile | $748k | $61k | $15k | $37k | $956k $1M |
Vice President of Marketing Board Vice President Above 90th percentile | $584k | — | $15k | $62k | $760k $832k |
Vice President of Communications Board Vice President Above 90th percentile | $338k | $35k | $15k | $27k | $479k $524k |
Associate VP of Global Marketing Board Vice President Above 90th percentile | $367k | — | — | $50k | $466k $510k |
Legal Counsel Highest Compensated Employee Above 90th percentile | $343k | — | — | $42k | $449k $491k |
Director of Finance/controller Highest Compensated Employee Above 90th percentile | $239k | — | — | $30k | $277k $304k |
VP of Global Brand Advertising Board Vice President 75th to 90th percentile | $238k | — | — | $8k | $277k $303k |
Director of Information Technology Chief Information Officer 75th to 90th percentilevs Community Improvement & Capacity Building peers nationwide | $222k | — | — | $32k | $260k $285k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 34 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2023, the highest total compensation at CALIFORNIA TRAVEL AND TOURISM COMMISSION equaled 1% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 44%
from 2022
From $1.5M in 2022 to $2.2M in 2023.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 44% from 2022 to 2023, while revenue rose 10%.
- Chief Operating Officer pay rose 27% from 2022 to 2023.
- Board Vice President pay fell 5% from 2022 to 2023.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about CALIFORNIA TRAVEL AND TOURISM COMMISSION
What does the Chief Executive Officer of CALIFORNIA TRAVEL AND TOURISM COMMISSION earn?
In 2023, the Chief Executive Officer of CALIFORNIA TRAVEL AND TOURISM COMMISSION received $2,217,907 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Community Improvement & Capacity Building organizations in California: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at CALIFORNIA TRAVEL AND TOURISM COMMISSION compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations in California, the 2023 pay of the Chief Executive Officer at CALIFORNIA TRAVEL AND TOURISM COMMISSION falls in the top 10%. In 2023, the highest total compensation at CALIFORNIA TRAVEL AND TOURISM COMMISSION equaled 1% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are CALIFORNIA TRAVEL AND TOURISM COMMISSION's revenue and expenses?
In 2023, CALIFORNIA TRAVEL AND TOURISM COMMISSION reported $159.7M in total revenue and $180.2M in total expenses on its IRS Form 990.
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